Database Marketing
Product Marketing versus Product Management
This white paper is about the difference between product marketing and product management.
Who's Making Money Off Your Content?
Although people are consuming news at unprecedented levels - including through new means like Web sites, RSS readers, search engine aggregators, podcasts and SMS headlines on mobile devices - news organizations currently face great financial pressure. The content they produce has the potential to reach ever greater audiences at ever lower costs, but the challenge of capturing the full value of stories produced in-house at great expense has never been more difficult.
