Data Mining
A Quantitative Market Research Primer
This article focuses on popular secondary research methods and the basics of the statistical techniques used to implement them.
Reducing Churn in the Prepaid Segment in the Telecom Industry
Mobile service providers have traditionally focused bulk of their churn management and retention efforts on the post-paid customer segment. Prepaid has at best been an afterthought from a CRM perspective.
However, service providers now need to re-assess their prepaid strategies as the prepaid segment is the fastest growing segment worldwide, and churn in this segment, especially of high-value customers will hurt profitability.
Data Mining Tools for Analytics Applications in Retail
This document is intended to serve as reference for users looking to understand both the theoretical (statistical) aspects of the data mining tools discussed as well as to see how these tools can be applied to a real-life retail business problem.
