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The Business Value of Business Intelligence

A Framework for Measuring the Benefits of Business Intelligence

  • White Papers and Research, December 1, 2008

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BI is the key to leveraging the wealth of data that accumulates in an enterprise. With BI, non-technical users can pinpoint what drives their business activity. They can help reduce costs, increase revenues, and improve customer satisfaction. While many of these benefits are clearly quantifiable, some of the more intangible ones, such as improved communication throughout the enterprise, improved job satisfaction of empowered users, or sharing of intellectual capital, can give your business the greatest edge over its competitors.

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