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Turning Customer Interactions into Money

  • White Papers and Research, July 15, 2008

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The sheer wealth of information about today’s customers that can applied toward anticipated behavior is staggering. A new white paper from Peppers & Rogers Group and SPSS will show you how to use data and the insight gained from it, to predict customer behavior. You’ll learn how to leverage this predictive knowledge to drive changes in customer behavior and increase enterprise profitability.

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