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Marketplace
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Channel Resources
Articles from this Site
Chordiant Launches Recommendation Advisor 6.1
Marketing Information Systems from a CPG Industry Perspective
Pitney Bowes Group 1 Releases New Version of Data Quality Platform
ITW Construction Products Goes Mobile with Maximizer CRM
Oracle Releases Oracle CRM On Demand Release 15
White Papers
Making CRM Do Its Job
Managing CRM Data for Sales Performance
Got CRM? Small Business Guide for Small Business
Organic Customer Growth for Financial Services Institutions
Building Profitable Customer Relationships and Personalized Retention Strategies
Books
Customer Relationship Management Systems: ROI and Results Measurement
Enterprise One to One: Tools for Competing in the Interactive Age
The One to One Fieldbook: The Complete Toolkit for Implementing a 1To 1 Marketing Program
Data Mining Techniques: For Marketing, Sales, and Customer Support
The One to One Future: Building Relationships One Customer at a Time
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The ABCs of Choosing a CRM System
In today’s competitive business world, smart businesses understand that focusing on the customer is a key to success. Implementing a customer relationship management (CRM) system is a smart investment that helps companies manage relationships, streamline operations and grow revenues. This white paper, The ABCs of Choosing a CRM System, focuses on the main elements that companies should consider when selecting a CRM strategy that will help attract and retain customers.For more information on related topics, visit the following channels:
