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Reducing Churn in the Prepaid Segment in the Telecom Industry

Using Business Intelligence and Customer Analytics Solutions

  • by Satyam
  • White Papers and Research, December 10, 2007

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Mobile service providers have traditionally focused bulk of their churn management and retention efforts on the post-paid customer segment. Prepaid has at best been an afterthought from a CRM perspective.
However, service providers now need to re-assess their prepaid strategies as the prepaid segment is the fastest growing segment worldwide, and churn in this segment, especially of high-value customers will hurt profitability.

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