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Turning Decision-Making into a Right-Time Electronic Arts with Informatica

Date: October 29, 2008

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In the fast-paced, ultra-competitive retail market for entertainment software, the timeliness of information can make all the difference in a virtual world. Electronic Arts (EA), the world’s leading independent developer and publisher of interactive entertainment software, turned to Informatica to improve their competitive advantage by accelerating sales and marketing decision-making and improving operational efficiency

Informatica PowerCenter is the data integration hub enabling a 360-degree view of key business areas such as sales, revenue recognition, and demand planning. Consequently, Electronic Arts benefits from more accurate forecasting and better decision-making thanks to improved data timeliness and completeness. The end result: millions of dollars to the bottom line due in part to project cost savings, along with a 25% reduction in the time-to-benefit for new analytic applications.

Register for this Espresso Shot Web Seminar to learn:

- How to collect and centralize data from dozens of key business systems in different geographic regions
- How Electronic Arts leverages Informatica to deliver 'right time' information, control inventories and make more accurate sales predictions
- The business benefits achieved in terms of value to the bottom line, project cost savings, and reduction in time-to-benefit

Featured Speakers

- Rajesh Gupta, PMP, Manager Applications – BIDS, EA
- John Haddad, Director Product Marketing, Informatica

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