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Making the Case for Master Data Management

Get Business Buy-in and Show Faster Time to Value

Date: June 5, 2008

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A Complimentary Web Seminar Featuring Aaron Zornes of the MDM Institute and Doug Lavelle, Director of Architecture & Systems Planning, Corporate Express

Are your master data management and customer data integration programs seen as value-added? Is your business case solid enough to convince executive management of your ROI? Can you continue to demonstrate value -- even in volatile budgetary times?

Done right, master data management and customer data integration enable precise marketing and enhanced risk management … while improving your organization’s ROI. But MDM can be difficult to get and keep funded without strong line-of-business buy-in and demonstrated returns.

Join Aaron Zornes, founder of the Master Data Management Institute, as he shares proven ways to make solid MDM justifications and deliver on them faster, and Doug Lavelle, Director of Architecture & Systems Planning at Corporate Express, who will present a case study of his experiences making the case for MDM, getting funding, and overseeing a successful implementation at Corporate Express, a worldwide distributor of office related products and services with gross revenues in excess of $8B.

Aaron and Doug will cover:

-Best practices on making the case for MDM with business decisionmakers
-Keeping MDM simple with a solutions-driven approach
-The underestimated impact of data quality issues
-Real-life examples featuring business cases that worked

If you’re charged with the success of master data management initiatives in your organization, this session is one you won’t want to miss.

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