The just-in-time business models of the 21st century mandate both agility and integration across the enterprise to provide higher profitability, reduce operations costs and increase accuracy of regulatory compliance.
With customer data integration (CDI) as the current focus of many organizations, savvy businesses realize that customer and product data interdependencies quickly broaden CDI requirements - i.e., from "customer" to "product" to "vendor". There are common master data management (MDM) attributes across both customer and product data hubs such as: pricing, authorized product bundles, cross-reference hierarchies, and geographical/regional variants.
The "Customer:Product Conundrum" is the realization that "customer" data cannot simply be added as an object to product information management (PIM) data hubs nor vice versa. Moreover, without an overall, long-term MDM strategy, businesses run the ironic risk of building "MDM silos". CDI is appropriately the initial focus, however, IT management must "Think MDM, Act CDI".
This timely "On Demand" Web Seminar hosted by DM Review will provide insight into the business drivers and technology solutions associated with CDI challenges.
In addition to presentations by CDI vendors I2 and Siperian, findings from the CDI Institute's "2005-06 CDI Scorecard for Key Industries" will be presented. Aaron Zornes, founder of The CDI Institute and the leading analyst authority on CDI will provide sound advice for IT executives facing master data management challenges.
Aaron Zornes - Founder, The CDI Institute
Jennifer Turcotte - Director of Product Marketing, Siperian
Satish Krishnaswamy - Solution Executive, i2 Technologies