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Past Issue of DM Review Magazine

 
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November 2001 issue of DM Review magazine

EXECUTIVE INTERVIEWEXECUTIVE INTERVIEW

Computer Associates
Carl Hartman, vice president of marketing for Computer Associates, explains the company's strategy for providing software that manages e-business.


FEATURE ARTICLESFEATURE ARTICLES

Modern Database Administration, Part 3
By Craig S. Mullins
Database management systems are changing and growing more complex with each new version and release, requiring changes to the role of database administrator.
The Integration of Data Warehouse Data with Campaign Management
By William McKnight
The data warehouse provides the empirical data that is needed to determine the ideal size of the campaign market, develop the target market for the campaign and asses the campaign's effectiveness in near-real time.
Information Quality Mandate for Election Reform, Part 2
By Larry English
The election process is a pure "information production" process. As such, the analysis of the Florida Presidential election provides an excellent case study in information quality improvement. This is Part 2 of a continuing series.

(online exclusive)
The New Face of CRM
By Harvey Dawson
CRM in 2001 is a concept that combines an organization's business strategy, process, culture and technology to enable it to optimize revenue and increase shareholder value through a better understanding of the needs of customers.

COLUMNSCOLUMNS

Information for Innovation
Creating the Action Plan for an Enterprise Data Strategy, Part I
By Nancy Mullen

Intelligent Solutions
Instant CRM ? Just Add Vendors
By Claudia Imhoff and Lisa Loftis

Document Warehousing & Content Management
InStranet Brings the Unstructured to BI
By Dan Sullivan

Segmentation
Where's the Lift?
By Doran J. Levy

Information Strategy
Extending the Intelligence of the Enterprise, Part 1
By Jane Griffin

CEO Perspectives
Preparing for the Corner Office CIO as CEO? Part 2
By David A.J. Axson

The BI Watch
Making Business Intelligence Actionable
By Richard Hackathorn

Marketing Systems
Customer Matching Systems, Part 4
By David M. Raab

Data Warehouse Delivery
Back to Basics
By Douglas Hackney

Meta Data & Data Administration
God Bless America
By David Marco

Information Management: Charting the Course
What Happened to the Single Database Concept?
By Bill Inmon

Data Warehousing Horizons
Data Warehousing: What the Future Holds
By John Onder

Customer Relationship Report
Internal CRM is Gaining Momentum
By Melinda Nykamp and Carla McEachern

Notes from the Giga Advisor
How to Distinguish a Data Miner from a Data Hacker
By Lou Agosta

The Enterprise
Enterprise Portal Success Story: Ford Internal Corporate Portal, Part 1
By Clive Finkelstein

Business Intelligence
The Object of the Game: Continuity
By Susan Osterfelt

CRM Supplement
Ten Steps to CRM Success
By Kevin Murtha and Joe Foley

Data Management Association
Message from the Vice President of Member Services
By Linda Kresl


PRODUCT REVIEWSPRODUCT REVIEWS

 

Blinds to Go Maximizes Effectiveness of Marketing Campaigns with Group 1
Group 1 Software, a Pitney Bowes Company - DM1

 

RapidCat E-Business Publisher Quickly Deploys Business on the Web
JADE Technologies, Inc. - RapidCat E-Business Publisher (online exclusive)

 

HitBox Enterprise Provides Scalable Online Analysis for abc distributing
WebSideStory, Inc. - HitBox Enterprise

FEATURE ARTICLESBEST PRACTICES

Lufthansa Systems NA Discovers Benefits of Data Compression with PKZIP VSE

Advantis Improves Reporting Time and Accuracy with Cognos e-Applications

HP's Data Warehousing Solutions for UPS: Packaged for Success

Aperture Mines for Gold with iMarket

WebFOCUS Keeps the City of Richmond Above Water

OutlookSoft Provides Financial Planning, Reporting and Analysis for General Bandwidth

RCG Information Technology Provides Business Intelligence for Parkway



From the Publisher

Dear Readers,

The world-changing events of September 11, 2001, will never be forgotten – nor should the victims and the scores of tireless relief workers. On behalf of everyone at DM Review, I would like to extend our sincerest condolences to the families and friends of all of the victims and thank those who are laboring to assist our country in the recovery/rebuilding efforts. The terrorist acts inflicted on innocent people on September 11 will have ramifications far beyond what anyone can imagine. We trust our world leaders will unite to punish those responsible for these cowardly acts while sparing the lives of innocent people who live in those countries that harbor these terrorists.

I would like to mention two individuals who lost their lives on hijacked planes – Judy Larocque and Patrick Quigley. Judy Larocque was founder and president of Market Perspectives, Inc., a market research firm in Boston. We worked closely with Judy and her firm for the past eight years. Judy was always positive, energetic and brilliant. She was truly inspirational and provided tremendous insight for both our annual readership study and the DM Review 100. We grieve with Judy's two daughters, Danielle and Carie. We will miss Judy's smile, her "I can do" attitude and her ever-present enthusiasm.

Patrick Quigley was a partner, leader and one of the founding members of the PricewaterhouseCoopers' Data Warehousing/iAnalytics Practice. During his career, Patrick successfully built and led PricewaterhouseCoopers' data warehousing practices in the Midwest and West business units. Patrick is survived by his wife Patti, young daughter Rachel and a second child to be born as this issue goes to press. Mike Schroeck, a regular contributor to DM Review and a partner at PricewaterhouseCoopers, remembers Patrick with these words: "Patrick was a partner, confidant, protégé, and – most importantly – a dear friend of mine. I will always remember his tremendous contributions to our DW Practice and treasure his friendship."

I am sure you all join me in extending our sympathies and support to all of the families and organizations affected by this tragedy. United we shall stand – we owe that pledge to the many who were lost.




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