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Past Issue of DM Review Magazine

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January 2004 issue of DM Review magazine


Connecting with Ed Peters
DataDirect Technologies supplies all major database vendors with connectivity components. Ed Peters, DataDirect president and CEO, explains the company's focus and also comments on the recent announcement of their pending acquisition by Progress Software.


Enterprise Data Architecture: Who Needs It?
By Rand Losey
Most organizations are finding that corporate survival requires shifting course. The creation of an enterprise data architecture based on an organization's fundamental building blocks will provide a foundation that will enable rapid response to changing demands.
Leveraging Innovative Finance and Performance Management Capabilities
By Michael R. Sutcliff
Success in creating both business analytics and performance management capabilities requires finance executives to move beyond the boundaries of their organizations to influence the systems, decisions and actions across the enterprise.
Beyond ROI ... Justifying a Business Intelligence Initiative
By Thomas Groh
Project champions sometimes find it more challenging to develop a business case for a BI initiative than other IT investments. This article addresses these challenges and provides guidelines for developing solid cost/benefit analysis to support the identification, communication and ongoing monitoring of the value of a BI initiative.
Business Continuity for IT Managers
By William Laurent
Ensuring total availability and continuous operation of vital business systems and critical data tops the list of urgent considerations for today's enterprises. This article confronts some of the issues associated with proper business continuity practices, expounding on both technology and business areas of interest.
Master Data Management: Cross-System Assessment
By Tim Walsh
Most current techniques focus on the assessment of single systems in succession. What is needed is a data quality methodology that enables organizations to perform an analysis of entities such as customer, vendor or item across all relevant enterprise systems.


DAMA (Data Management Association)
A Message from the Vice President of Communications
By Denis Kosar

Dollars & Sense
Let Me Do It!
By Susan Osterfelt

Building Business Intelligence
Hybrid Approaches to Business Intelligence
By William McKnight

Enterprise Architecture View
Multifaceted Data Access in the Data Warehouse, Part 1
By Michael Jennings

Plain English About Information Quality
The 7 Habits of Highly Effective Information Professionals, Part 1
By Larry English

The BI Watch
Real-Time to Real-Value
By Richard Hackathorn

Customer Intelligence
Decision Enablement: Putting the "Decision" Back in "Decision Support"
By Larry Goldman

The Data Strategy Advisor
Data Mining is Dead ? Long Live Predictive Analytics!
By Lou Agosta

Meta Data & Knowledge Management
Designing the Optimal Meta Data Tool, Part 3
By David Marco

Intelligent Solutions
The Year of Compliance, Part 1
By Claudia Imhoff

The Enterprise
Enterprise Architecture for Enterprise Integration, Part 2
By Clive Finkelstein

Information Management: Charting the Course
Pity the CIO
By Bill Inmon

Marketing Systems
Trends in Customer Matching Systems
By David M. Raab

Business Intelligence: 360 Insight
Business Intelligence Benefits: Don't Forget the Revenue!
By Shari Rogalski and Spyro Karakizis

Enterprise Content Management
The Most Important BI Merger Isn't Making Headlines
By Dan Sullivan

Maximize Business Performance
Getting Started: The BPM Project Life Cycle
By Craig Schiff

Data Integration Advisor
Essential Steps in the Data Integration Process
By Rick Sherman

Business Dimensional Modeling
The Evolution of the Model
By Laura Reeves

Data Mining in Depth
MineSet Reloaded
By Herb Edelstein and Janet Millenson

Knowledge Integrity
Data Standards and Data Models
By David Loshin

Information Strategy
Overcoming Political Challenges in Corporate Performance Management
By Jane Griffin



Allied Office Products Uses the Ascential Enterprise Integration Suite to Gain a 360-Degree View of Customers
Ascential Software (Acquired by IBM in 2005) - Ascential Enterprise Integration Suite


Gaylord Entertainment Fine Tunes Problem SQL with BMC Software's SQL Explorer
BMC Software, Inc. - BMC SQL Explorer for Oracle


DataFlux Allows Continuous Quality Control for Intellidyn
DataFlux Corporation - Blue Fusion SDK


InsightAmerica Delivers Unrivaled Information Products with DataLever
DataLever Corporation - DataLever Enterprise Server


Global Companies LLC Hedges Risk and Increases Sales in Volatile Market with Decision Support's DQpowersuite Data Integration and Reporting Tools
Decision Support Inc. - DQpowersuite


Argosy Hits the Jackpot with Hummingbird
Hummingbird Ltd. - Hummingbird ETL


Informatica PowerCenter Helps ING U.S. Financial Services Implement Data Integration Best Practices
Informatica Corporation - Informatica PowerCenter


Florida Department of Children and Families Integrates Multiple Applications, Databases with InterSystems' Ensemble Integration Platform
InterSystems Corporation - Ensemble


Alcan Corporation Saves $16 Million Annually with the Help of Integration Strategy from iWay Software
iWay Software, an Information Builders Company - iWay Integration Framework


SmartDM Enhances Direct Marketing Application with Data Junction Integration Studio
Pervasive Software - Data Junction Integration Studio


Baylor Makes the Grade with SAS
SAS Institute Inc. - SAS ETL Studio (formerly known as SAS/Warehouse Administrator)


Data Integration Solution from Sunopsis Helps Global Tire Manufacturer Improve Communications, Optimize Manufacturing Operations and Generate Significant Cost Savings
Sunopsis Inc. - Sunopsis Data Conductor


MDRC Eliminates a SAS Bottleneck and Reduces Processing Time by up to 65 Percent with SyncSort
Syncsort Incorporated - SyncSort for Windows/NT

From the Publisher

Dear Readers,

After three long years during which we have all had to endure tough times either directly or indirectly, 2004 promises better things. The results of our annual readership survey give many promising signs, the biggest of which is in the area of business intelligence budgets. In the next 12 months, the average reader budget for business intelligence will increase from $5.86 million to more than $11.23 million. Only in 2000 was the forecasted spend in this area greater ? and this was at the height of the dot-com boom. Business intelligence will be one of the bright spots in 2004, which is very reflective of the need to make sense of the endless amount of data inundating us on a daily basis.

In addition to predicting a banner year for business intelligence, there are several other predictions that I believe will come to pass in 2004. The companies that begin to focus on growth and revenue generation will be the big winners. Too many companies are trying to squeeze too much from their existing employees who are at the physical limits of what they can do. Instead of hiring additional people at very reasonable wage levels, these companies are focusing on eliminating support positions that allow their key people to focus on revenue-generating tasks. We definitely need to reverse this trend. Another trend that will continue is the outsourcing of back-office functions to lower wage countries. This is only a natural evolution within a global marketplace and is a direct result of the Internet, which has removed the barrier of geographical boundaries in servicing our customers. And speaking of the Internet, I also predict that soon all countries will tax Internet transactions. This will happen as governments look for new revenue sources to pay off massive budget deficits. Finally, I predict the relaxation of some of the regulatory and compliance mandates, which place an excessive burden on everyone. These mandates impede business and raise costs at a time when the world can least afford it.

While I can't make any predictions as to the resolution of conflicts around the globe, I would like to take this opportunity to offer my condolences to those of you who have lost loved ones or have loved ones involved in these conflicts. My sincere hope is that we can achieve a time of peace where differences can be resolved in a civilized way.

As always, thanks for reading DM Review!

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