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Past Issue of DM Review Magazine

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May 2002 issue of DM Review magazine


Unica ? The Grand Design
Co-founder and CEO of Unica, Yuchun Lee ensures that the company's award-winning products and services are backed by a strong team focused on building a company with lasting value.


XML Standards for Global Customer Information Management
By Ram Kumar
XML plays a significant role in the efforts many companies are undertaking to integrate e-business and customer information management applications with their enterprise systems. However, XML will only be successful when businesses or processes agree on a standard XML vocabulary/definition.
Integrated Analytics ? Getting Increased Value from Enterprise Resource Planning Systems
By Michael J. Schroeck and David Zinn and Bjarne Berg
Integrated analytics allows organizations with an ERP infrastructure to provide the type of reporting and tools required by decision-makers.
Data Stewardship in Action
By Don Carlson
Learn how data stewards enabled a major U.S. corporation to accomplish three goals: clean the data, establish processes to keep the data clean, and keep both the data and the process in a state of good configuration management.
Improving Business Continuity Through Distributed Data Management
By Paul Cortese
Several options are available for designing an infrastructure to ensure application availability and data integrity. The shortcomings and benefits of those options are discussed in this article.
Universal Data Models for Health Care
By Len Silverston
Universal data models for health care offer flexibility and maintainability to assist in building systems that will improve health care management and effectiveness.


Data Management Association
A Message from the Vice President of Communications
By Rose Romero

Strategic Insight
Operations-Focused BI vs. Strategic BI
By Richard Skriletz

The CRM-Ready Data Warehouse
Customizing Packaged Business Intelligence
By William McKnight

Information for Innovation
Meta Data: Phased Creation
By Nancy Mullen

Marketing Systems
Stalking the High-End Campaign Manager, Part 2
By David M. Raab

Enterprise Content Management
Information Extraction in Enterprise Content Management
By Dan Sullivan

The Data Strategy Advisor
SMP or MPP for Data Warehousing
By Lou Agosta

Plain English on Data Quality
The Term "User" Has No Place in the Information Age
By Larry English

Intelligent Solutions
The Oper Mart Application ? Continuing the Story!
By Claudia Imhoff and Joyce Norris-Montanari

Meta Data & Knowledge Management
Revisiting the Top 10 Meta Data Repository Mistakes, Part 1
By David Marco

Data Warehousing Horizons
The Requirement for a Sound Technical Architecture
By Chris Ford

The Enterprise
The Potential of Web Services, Part 2
By Clive Finkelstein

Information Management: Charting the Course
Meaning and Shades of Meaning
By Bill Inmon

Data Drives Decisions!
By Doran J. Levy

Information Strategy
Beware Your Local Portal Vendor
By Jane Griffin

Business Intelligence
Get Smart
By Susan Osterfelt

Data Warehouse Delivery
Architecture of Architectures
By Douglas Hackney

The BI Watch
What is Active Business Intelligence? Part 2
By Richard Hackathorn



Eka Chemicals Easily Manipulates, Analyzes and Reports on Sales Data with Cognos
Cognos - Cognos Analytic Applications for J.D. Edwards


CA's CleverPath Predictive Analysis Server Delivers Savings and Increased Revenue with Intelligent Marketing
Computer Associates International, Inc. - CleverPath Predictive Analysis Server


Fidelity Leverages MetaCenter to Create Finance Data Library
Data Advantage Group, Inc. - MetaCenter Administrator 2.0 and Metadata Management Portal 2.0


Mohawk Industries uses Comshare MPC System to Improve Bottom Line for Shareholders
Extensity (formerly Geac) - Extensity MPC


InformEnt Enables New Service at First Indiana Bank
Fiserv, Inc. - InformEnt


HP Imaging and Printing Systems Gains Global Insight into Supply Chain with Informatica Applications
Informatica Corporation - No Product


Analytic Software Improves Quality of Service to Drive Customer Satisfaction and Sales
Insightful Corporation - StatServer


E-Government Company Leverages Siebel Investment with Crystal Decisions
No Company - Crystal Xcelsius


LendingTree Collects Web Site Visitor Data in Real Time with Accrue Hit List
Pilot Software - Pilot HitList


ProClarity Delivers Performance Management Reporting for Scottish & Newcastle Retail
ProClarity Corporation - ProClarity Desktop Client


DePaul University Enhances Access to Data with SPSS SmartViewer Web Server
SPSS, Inc. - Smart Viewer Web Server


PowerDesigner Makes the Modeling Race Interesting
Sybase, Inc. - Sybase PowerDesigner

From the Publisher

Dear Readers,

According to a recent survey conducted by DM Review, business intelligence/data warehousing projects are at the top of the list of key initiatives for most of our readers. This development is a result of the need for better information to make critical and timely business decisions to increase revenue and profits which have been severely impacted by the recession.

In this issue, one of our feature articles, "Integrated Analytics," explores the ways to gain increased value from enterprise resource planning systems. Integrated analytics allow a company to react more quickly to a changing business environment by better integrating a company's information assets across the value chain, delivering role-based business intelligence to the information consumer in a personalized manner and allowing for the incorporation of advanced analytical models focused on decision making.

Also in this issue, we look at the current status of "XML Standards for Global Customer Information Management." The greatest benefit of XML lies in its ability to manage islands of data using a common data format that is understandable to any processes/systems/businesses that use it for data representation, data exchange/interchange and application integration. The author asserts that the best solution would be to develop an open, vendor- neutral, application-independent, industry-standard XML language to describe global customers ­ which is going to be a very difficult task.

Another high-priority initiative for our readers is high availability and disaster recovery, which is addressed in the feature "Improving Business Continuity Through Distributed Data Management." The article also explores storage solutions and replication options.

Speaking of initiatives, take the initiative to read the interesting real-world example of "Data Stewardship in Action," as well as "Universal Data Models for Health Care," an explanation of how generic or template data models save time and effort by providing proven reusable data constructs and additional perspectives that may not be apparent during information requirements-gathering.

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