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Past Issue of DM Review Magazine

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August 2002 issue of DM Review magazine


DBAs Move to the Fast Lane
Ari Kaplan, president and CEO of Expand Beyond, was a database administrator for more than a decade. Analysis of his experience enabled him to envision a systems management component that could be incorporated into the wireless revolution and led him to the founding of Expand Beyond.


CRM Marketing Automation: Instant Analytics - Or Is It?
By Claudia Imhoff and Lisa Loftis
Generating the sophisticated CRM analyses requires firepower that can only be delivered through an integrated enterprise business intelligence environment that includes a data warehouse and data mining toolsets.
Insight into the Future of Retail Financial Services Organizations
By Michael J. Schroeck and Henry Schweppe and Thomas Eagan
The single biggest differentiator for financial services organizations during the next decade will be the ability to capture, integrate, analyze and deliver information.
Take the Plunge
By Susan Osterfelt
IT professionals must assist business leaders by providing information to measure progress against business goals that direct collective strategic risk-taking. Enterprise performance management (EPM) can be a significant contributor to achieving the business/technology alignment that enterprises seek.
Supporting KPIs with the Data Warehouse
By William McKnight
Use data warehouse data to effectively score and support strategic business objectives, monitor progress in real time, drill to detail, generate cause-and-effect models and improve the bottom line.
BI in the Energy Industry
By Richard Skriletz
A critical success factor for those undertaking business intelligence initiatives in the energy industry is to implement solutions that provide real payback through cost savings, production optimization and enhanced revenues.
Integrating Web-Based Clickstream Data into the Data Warehouse
By Mark Madsen
As e-business models and the use of the Internet as a channel have matured, a key trend is the merging of e-business initiatives with the rest of a company's operations. Carrying out these efforts drives the need for an integrated view of all of the business data in the data warehouse.


Plain English on Data Quality
Andersen & Enron: Information Quality Problems Cause Businesses to Fail
By Larry English

Meta Data & Knowledge Management
Capability Maturity Model: An Introduction
By David Marco

Information Management: Charting the Course
By Bill Inmon

Enterprise Content Management
Ensuring Adoption of Information Portals
By Dan Sullivan

Intelligent Business Strategies
Real-Time Data Warehousing Heats Up
By Colin White

Information Strategy
A Philosophical Blueprint for Building the Executive Dashboard
By Jane Griffin

Marketing Systems
Stalking the High-End Campaign Manager, Part 4
By David M. Raab

Data Warehouse Delivery
Measuring Success
By Douglas Hackney

Data Management Association
A Message from the Vice President of Chapter Services
By Dawn Michels


Anderson Clayton Corp. Delivers Real-Time Business Intelligence to U.S. Cotton Growers

State of New Jersey Saves Millions with Ascential Data Integration

OshKosh B'Gosh Performs Timely Business Analysis with DataMirror

DecisionPoint Delivers Tangible ROI to Imation Corp.

Avid Puts a Wrap on Successful Information Quality Initiative

Amica Insurance's Actuarial, Claims and Underwriting Departments Use IBM QMF for Windows for BI

Fortinet Provides Agile Software with a New Level of Network Protection

Informatica Integrates and Analyzes Data for 1-800-FLOWERS.COM

Texas Instruments Improves SAP Reporting With WebFOCUS

Microcell Increases Productivity with MEGA Software Suite

Metafile Improves Employee Productivity for Marion County

EAServer Provides Clear Evolutionary Path for Sierra Club

From the Publisher

Dear Readers,

I would like to thank all of you who participated in our recent 2002 Annual Readership Survey. The analysis of your responses has been completed by The Gantry Group, an independent research firm that conducted our survey. I'd like to share a few of the key results with you.

The average IT budget for a DM Review reader is $24.5 million of which $5 million is allocated for business intelligence. Ninety percent of DM Review readers report they are involved in a business intelligence/data warehousing implementation. Thirty-six percent have a data warehouse in production, 11 percent are implementing, 7 percent are in the construction phase, 5 percent are designing their business intelligence system, 8 percent have implemented a pilot system, 12 percent are in initial planning and 11 percent are upgrading their systems.

None of our readers report that their business intelligence/data warehousing implementation is a failure due, I'm sure at least in part, to the knowledge they've garnered by reading the expert-written articles and columns in DM Review. I'm sure you'll join me in thanking our regular columnists for sharing the expertise with all of you each month. Our readers rated their BI/DW implementations as follows: successful 24 percent; adequate 26 percent; needs improvement 25 percent; too early to determine 10 percent; and only 2 percent indicated their DW/BI implementations did not meet expectations. I'll share more results in future issues.

This month's feature articles cover business intelligence in vertical industries and several classes of analytic applications. One of the feature articles is co-authored by long-time DM Review contributing author Mike Schroeck, partner and global iAnalytics leader at PwC Consulting. Mike was recently named one of the "Top 25 Most Influential Consultants" of 2002 by Consulting Magazine. According to the press release issued by the publication: "The Top 25 Consultants of 2002 are helping their corporate and government clients adapt to the most tumultuous environment in a generation, improving readiness to new and emerging threats and keeping their own firms in top shape by practicing what they preach." Mike, the only honoree specializing in business intelligence, data warehousing and analytics, is listed among a mix of strategists, technologists and innovative management thinkers. Congratulations, Mike!

As always, thanks for reading DM Review.

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