I'm sure you were surprised when this issue of DM Review arrived in your mail as it looks very different from past issues you have been receiving!
What has changed is the design and format of DM Review. What hasn't changed is our world-class editorial and content - content that you have come to rely on for helping you make informed business and technology decisions.
DM Review's format has been redesigned to meet your needs and is based primarily on your suggestions and feedback. Earlier this year, we conducted reader focus groups across the country to learn more about what you like about our magazine, as well as what you didn't like. We learned that you value the breadth and depth of our editorial content and many of our regular columnists. You value the core mission of DM Review as the leading IT publication focused on the complexities and disciplines of business intelligence, data management, data warehousing, data integration and analytics. You didn't like the way our content was presented and organized. Many of you told us that the content was often text-heavy and thus difficult to read, and that it was not easy to find the features and topics you are most interested in reading.
Therefore, the "new and improved" DM Review you see before you will continue to meet your information and content needs, but it will do so with a more compelling format, with added content that you have asked for.
In this issue, you will notice a new section titled Best Practices. This new section is designed in response to your requests to see more case studies and "how-tos." On the front cover of this issue, we have highlighted all of the main features in the issue, including our popular Executive Interview. You will also notice our new tagline just below the new DM Review logo: "Turning Data into Intelligence." Our new tagline is much more in line with our primary mission, which is to provide you with detailed knowledge and an action plan to help you execute and transform your organization's number one asset, data, into information and intelligence, which ultimately leads to better decision making and increased profits and efficiencies!
I'm interested to learn your thoughts about DM Review's new format and design. Please drop me an e-mail at: email@example.com.
Thanks for your continued support of DM Review! Enjoy the issue!