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Past Issue of DM Review Magazine

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September 1999 issue of DM Review magazine


SAP America :
The Total Solution
Kevin McKay, chief executive officer and president of SAP America, Inc., describes how SAP America's commitment to excellence is the driving force behind its market expansion and visionary technology.


Business Meta Data Integration
By Brenda Moncla
Business meta data can be intuitive, easy and straightforward if you use Internet technology to link disparate sources and build a meta data architecture with Web technology.
Data Warehouse Goals and Objectives, Part 1
By Larissa Moss and Sid Adelman
Part one of this three-part series on data warehouse goals and objectives discusses the evolution of decision support systems.
Customer Relationship Management :
What is it that Separates CRM Contenders from CRM Pretenders?
By Joel Book
Companies that have implemented strategies which leverage information and technology to support integrated marketing sales and service processes are recording impressive results and distancing themselves from the competition.
Enterprise Portals :
A New Busines Intelligence Paradigm
By John Schroeder
Decision-making ability is maximized when a wide range of platforms is accessible to end users outside the IT community. Enterprise portals can open the door to previously inaccessible business information.
Creating an Analytical Data Mart
By Kai Trepte
Analytical data marts focus on capturing, monitoring and storing key performance indicators that link strategy with tactics. Implementing an analytical data mart will ensure that businesses are able to execute their stragetic vision.


Customer Relationship Report
Have Customer Relationships Really Improved?
By Melinda Nykamp and Carla McEachern

From the Vice President of Communications
By Marcia Rhode

Knowledge Management Directions
Database Management Considerations for BI and KM
By Shahla Butler

Business Intelligence
E-Business Intelligence: Use It or Lose It
By Susan Osterfelt

Marketing Systems
Making Sense of Marketing Software, Part 1
By David M. Raab

Information Strategy
Data Warehousing Meets Balanced Scorecard
By Jane Griffin

Data Warehouse Delivery
Where We're Going
By Douglas Hackney

Information Management: Charting the Course
Capacity Planning for the DW Environment
By Bill Inmon

Business Intelligence in Healthcare
Project Management 101
By Steve Glover

The Adoption of Business Solutions
Segmentation Prioritization and Analysis
By Roberta Moore

Analyst Insight
Reshaping the Market
By Wayne Eckerson

Insights from the Front Line
Strategic Enterprise Performance Management
By Michael J. Schroeck

Plain English on Data Quality
Seven Deadly Misconceptions, Part 3
By Larry English

Intelligent Solutions
Are You an Inny or an Outty?
By Claudia Imhoff

Web-Enabled Corporate Data
By J.D. Hicks

Scalable Systems Architecture
The Customer Intimacy Maturity Model
By Ken Rudin

Meta Data and Data Administration
Meta Data ROI: The Evolution of Technology, Part 2
By David Marco

View from the Market
AlphaBlox: BI in LEGOLAND
By Michael P. Burwen



A Business Objects solution for :

A Cognos solution for :
The Timken Company

A Data Junction solution for :
Taubman Company

A DataSage solution for :
Dick's Supermarkets

A Dataspace solution for :
Detroit Medical Center

A Hewlett-Packard solution for :
Quantum Corporation

An Information Builders solution for :
British Columbia Ministry of Finance

A KPMG solution for :
Western Digital

An Oracle Corporation solution for :

A QueryObject Systems solution for MCI WorldCom

A ShowCase Corporation solution for :
Toshiba America Medical Systems

A Sun Microsystems solution for :

A Syncsort solution for :
CalFarm Insurance Company

A Trillium Software solution for :
Hongkong Bank of Canada

From the Publisher

Dear Readers,

I would like to thank all of you for participating in this year's readership study. It is a very important study for us, enabling us to shape the direction of DM Review to meet your needs and giving us key insights into the data warehousing and business intelligence marketplace.

DM Review's 1999 readership study revealed that the average reader spends 55 minutes with each issue of DM Review and shares it with at least two other people. The top five columnists read are Bill Inmon, Claudia Imhoff, Larry English, Doug Hackney and Susan Osterfelt. Over 80% of you visit DMReview.com on a regular basis, and an incredible 93% visit an advertiser Web site in response to an ad that interests you.

The typical reader organization has 12,298 employees and annual revenues exceeding $4.2 billion. The typical reader organization's data warehouse has 541 users with data access, 552GB of data and 7.8 subject areas. The typical reader's organization has 6.2 data marts averaging 93GB that are directly accessed by 42 users. Forty-three percent of reader organizations have a centralized/enterprise/corporate data warehouse architecture currently in place. The majority of readers' organizations are currently involved in building data warehouses and data marts and are currently in the following stages of implementation: initial planning (22%), prototype or pilot (9%), design (10%), construction (8%), implementation (11%), production/maintenance (20%), upgrade (8%). The five biggest challenges facing our readers are: business rule analysis (34%), managing end-user expectations (32%), business/data modeling (28%), reliability and integrity of data (26%) and data acquisition (24%).

Twenty-four percent of our readers rate their current data warehousing initiative as successful, 33% rate it adequate but needing improvement, 27% say its too early to tell, 6% say it does not meet expectations, 10% don't know and not one reader considered their data warehousing implementation a failure.

Again, thanks for participating. Your input has provided us with valuable insight to lead us into the next millennium.

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