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Past Issue of DM Review Magazine

 
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May 2000 issue of DM Review magazine

EXECUTIVE INTERVIEWEXECUTIVE INTERVIEW

Brio Technology :
B2B Analytics
Yorgen H. Edholm, president and chief executive officer of Brio Technology, discusses taking his company beyond the firewall into the world of portals, dashboards and analytics for the Internet-driven ecomony.


FEATURE ARTICLESFEATURE ARTICLES

Web Warehousing: Business as Usual?
By David R. King
As data warehousing evolves into Web warehousing, we can expect profound effects on the structure and organization of enterprises.
High Octane Data Movement :
A Revolutionary Strategy for Data Warehouse and E-Business Applications
By Russell Donovan
Change data propagation strategy is essential for the real-time synchronization necessary for successful data warehouses and e-businesses.
Trends in Data Visualization Software for Business Users
By Philip Russom
Trends in data visualization software include an expanding number of chart types, growing data sets and dynamic visualizations users interact with online. These trends will provide direction for data visualization software.
Is Your CRM Data Architecture Incomplete?
By Jeffrey D. Rivkin
To ignore non-customers in your company's relationship management strategy may be short-sighted. A prospect relationship management strategy enables an organization to be more effective in customer acquisition activities.

(online exclusive)
Data Warehousing in the Telecommunications Services Industry
By Richard Peters
Faced with deregulation, increased regulatory requirements and heightened competition, telcos require an IT infrastructure designed for highly detailed data.

COLUMNSCOLUMNS

DAMA
Message from the Vice President of Chapter Services
By David James

The Enterprise
Enterprise Architecture and Enterprise Portals
By Clive Finkelstein

Analyst Insight
Real-World Portals
By Wayne Eckerson

CEO Perspectives
To ?e? or Not to ?e?: That is the Question
By David A.J. Axson

The Decisioning Frontier
Enabling the E-Volution
By John Distefano

View from the Market
Business Objects: Vive la Web
By Michael P. Burwen

Information Strategy
The Clickstream of Consciousness
By Jane Griffin

Meta Data and Data Administration
Implementing Data Quality Through Meta Data, Part 2
By David Marco

Marketing Systems
Making Sense of Marketing Software, Part 8
By David M. Raab

Intelligent Solutions
If the Star Fits ... Part 2
By Claudia Imhoff

Plain English on Data Quality
Go to Gemba When Data Quality Problems Occur
By Larry English

Insights from the Front Line
Integrating Document Management and Data Warehousing
By Michael J. Schroeck

Information Management: Charting the Course
The Problem with Dimensional Modeling
By Bill Inmon

Data Warehouse Delivery
When to Federate
By Douglas Hackney

Business Intelligence
Is That Your Final Answer?
By Susan Osterfelt

Customer Relationship Report
Creating Your Customer Scorecard
By Melinda Nykamp and Carla McEachern
(online exclusive)

The Adoption of Business Solutions
A Fable for the Internet Age
By Roberta Moore
(online exclusive)

The CRM-Ready Data Warehouse
The Hobby Shop Architecture
By William McKnight
(online exclusive)


PRODUCT REVIEWSPRODUCT REVIEWS

 

Witness Systems Gains a Strategic, Consolidated View of All Marketing Activities with Aprimo Marketing
Aprimo, Inc. - Aprimo Marketing

 

inSight and dynaSight Provide a Front-End, Online Analysis Interface to Essbase for Federal Express
arcplan, Inc. - inSight and dynaSight (online exclusive)

 

MetLife Improves Customer Relationship Management Across all Communications Channels with Chordiant Software
Chordiant Software - Chordiant Software

 

MidMichigan Health Tracks Success of CRM Campaigns and Physician Referred Programs with DSS WorkBench
CPM Marketing Group - CPM DSS WorkBench

 

E.piphany E.4 Gives Perspective to Integrated Customer Information for Nissan North America
Epiphany, Inc. - Epiphany Interaction Advisor

 

DM1 Provides Customized Database Marketing Solutions for Olan Mills
Group 1 Software, a Pitney Bowes Company - DM1

 

Uniglobe.com Integrates Customer Communications with CentreVu Internet Solutions
Lucent Technologies - Intelligent Architecture

 

click2learn.com Measures Results of Direct Marketing Campaigns with CampaignAgent
No Company - No Product

 

Avenue Offers Remote Synchronization and Database Customization for Alliant
Saratoga Systems, Inc. - iAvenue Suite

 

Visual Elk Provides Contact Management and Opportunity Tracking for Bell & Howell Financial Services
StayinFront, Inc. - Visual Elk

 

Norwich Union Constructs and Maintains Consolidated Customer View with Trillium Software System
Trillium Software, a division of Harte-Hanks, Inc. - Trillium Software System

 

Unica Impact! Enables MITI to Create Complex Campaigns Across Diverse Databases
Unica Corporation - Affinium

 

City and County of San Francisco Department of Public Health Installs Behavioral Health Care Analyzer
Visionyze.com (division of Speedware) - Behavioral Health Care Analyzer



From the Publisher

Dear Readers,

The need for an effective data management strategy is becoming critical to all organizations, and this was very apparent at the recent DAMA International Symposium in Washington, D.C. The symposium exceeded all expectations for attendance and covered several major areas: implementing a data warehouse and Corporate Information Factory, the meta data imperative, CRM, logical and physical data modeling, information quality, applying business rules in 2000 and applying intelligent data delivery to the Web using XML.

At the Symposium, I moderated a panel that focused on how an IT staff can best support the CIO. It was very informative and included Ron Shelby, general director of e-commerce systems for e-GM; Bill Sheley, CTO of Bank One's Retail Group; Marwan Rifka, Client Delivery Executive for EDS' e- solutions business; and Al Walea, Executive Director of Data Development for USAA. Some of the major topics included the necessity of IT to help identify and create new business opportunities, the extension of current business models to the Web and improvement in the quality of customer service as critical to business survival. Additional imperatives made by the group were that data management professionals should be driven by business requirements, not software packages; portray problems, solutions, issues and opportunities in business terms, not technical terms; provide cost/benefit analysis and end-user impacts for all projects; remember that technology is a tool to support the business ­ it is not the end result; and make it easy for the CIO to sell technical ideas to the business owners by not using technical acronyms.

The panelists also agreed that business analysts involved in day-to-day activities of rapidly restructuring markets must be able to reset the sequence of process flows without requiring programming intervention by IT. We were also reminded to think of the end user first. Finally, the panel suggested that we put ourselves in the customer's shoes ­ will a decision or action make it harder for them? If it does, rethink the solution.

The sessions and participants confirmed that in this era of e-everything, how you acquire, structure, access and utilize your data will be a key factor in your ability to be competitive and increase profits.




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