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Current Issue of DM Review Magazine



Information as Competency
Colin White, consultant and analyst, shares his concepts of business intelligence and business integration with DM Review editorial director Jim Ericson in this one-on-one interview.


Business Intelligence: The Race Up the Stack
By DM Review Editorial Staff
Product Information Management - Forcing the Second Wave of Data Quality
By Martin Boyd
This article appears in the DM Review Special Section focusing on MDM, CDI and product information. Product data presents challenges when it comes to quality issues. Does it need to be handled differently than customer data?
Master Data Management - A Systematic Approach
By Matthew Beyer
This article appears in the DM Review Special Section focusing on MDM, CDI and product information. Follow these tactical steps when defining and deploying a master data management solution.
MDM for Business Information Initiatives
By David Waddington
This article appears in the DM Review Special Section focusing on MDM, CDI and product information. Ventana Research recently surveyed master data management maturity and various levels of MDM adoption. Here are the results.
Pick Your Data Warehouse Architecture
By Ashok Nayak
This framework conceptualizes data flow from source systems to the presentation layer.
All Roads Lead to a Process
By Steven E. Arbogast
An effective use of analytic information results in changed processes, and the transformational employee aspects are crucial to consider.
Tuning Up Your ERP System
By Sheila Childs
Archiving your database can streamline processes and create operational efficiencies for a more effective enterprise resource planning system.
The Essential Elements of Business Performance Management
By Bill Collins
Does your business performance management solution contain these six essentials?


Building Business Intelligence
RFID for the Information Management Professional, Part 1
By William McKnight

Customer Data Integration
Top 10 CDI-MDM Best Practices
By Aaron Zornes

Information Strategy
Evaluating the Pilot Enterprise Data Management Project
By Jane Griffin

Metadata Management & Enterprise Architecture
Understanding Data Governance and Stewardship, Part 2
By David Marco and Anne Marie Smith

Problem Solved
Serving Many Masters: A Closer Look at MDM
By Jill Dyche and Evan Levy

Customer Intelligence
TiVo Your Customers
By Larry Goldman

Corporate Governance
Outsourcing Governance
By William Laurent

Design Challenge
Physical or Logical?
By Steve Hoberman

Intelligent Solutions
Data Delivery Center of Excellence
By Jonathan G. Geiger

Maximize Business Performance
Data Management Alphabet Soup
By Craig Schiff

Strategy Execution
Map, Model and Move Your Key Strategic Processes
By George Veth

Dealing with Data
New York Power Authority Improves Data Access
By Shari Rogalski



Business Flows for T. D. Williamson with Applix TM1 Performance Management Applications
Applix, Inc. - Applix TM1


Laura Mercier Grooms Itself for Search Success with Coremetrics
Coremetrics, Inc. - Coremetrics Online Analytics


ThoughtLava Sales Team Gets Genius Customer Insight
Genius.com Incorporated - SalesGenius


Cancer Treatment Centers of America Improve Online Patient Care with Omniture SiteCatalyst
Omniture, Inc. - SiteCatalyst


CLS Division of Wolters Kluwer Applies Visual Analysis to Work Distribution Data
Tableau Software - Tableau Professional

From the Editor

Dear Readers:

I can hear whistles from a nearby football field as coaches lead their charges through drills that hopefully will turn their teams into disciplined, winning machines. DM Review has the same mission: provide information that adds to your knowledge base, fine-tunes your job skills and increases your value as a professional team member within your organization.

To continually offer the targeted content that you need to do your jobs, we conduct a readership study each summer. In August, Litchfield Research surveyed our subscribers via Internet invitations. We chose three winners of a $50 American Express gift card in a random drawing of the respondents. Congratulations to Kevin Light, senior portfolio architect with EDS; Terry Schriever, programming and systems development manager for Catalyst Direct; and Andres Perez, senior information management consultant for IRM Consulting, Ltd. Co. Thanks to all of you who participated.

One of the exciting outcomes of the survey is our new tagline, which we introduce in this issue. Information Is Your Business sums up what DM Review is all about. We realize that information is the lifeblood of your organizations. We also realize that you do information for a living. Tying the two together was natural.

This annual readership survey is used as a basis to plan our editorial direction. Not surprisingly, 91 percent of the respondents rated business intelligence as their number one topic of interest, followed by data quality (84 percent), data warehousing (83 percent) and analytics (82 percent). This corresponds with the variety of factors that are driving competitive differentiation: the use of timely and reliable data; reporting and analytic tools for all levels of knowledge workers; and traditional data strategies such as data warehousing.

The management of customer and product data alongside traditional finance, sales and marketing information is leading to a golden age of master data management. Read the Mastering Master Data special section beginning on page 31 that focuses on approaches to master data management (in Matthew Beyer's article) as well as product information management (in Martin Boyd's piece). Ventana Research provides statistics on the maturity level of MDM adoption rates. Columnists Aaron Zornes, Jill Dyche and Evan Levy also offer their perspectives on this burgeoning technology.

Senior executives who want to leverage these technologies are taking personal interest in the requirements and governance issues related to both deploying and managing enterprise strategies. David Marco explains the principles of data governance and stewardship, and William Laurent looks at outsourcing the governance functionality.

Make DM Review your playbook for a winning professional strategy.

Mary Jo Nott
Editor in Chief

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