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Current Issue of DM Review Magazine Past Issues =========== 2005 March 2005 February 2005 January 2004 December 2004 November 2004 October 2004 September 2004 August 2004 July 2004 June 2004 May 2004 April 2004 March 2004 February 2004 January 2003 December 2003 November 2003 October 2003 September 2003 August 2003 July 2003 June 2003 May 2003 April 2003 March 2003 February 2003 January 2002 December 2002 November 2002 October 2002 September 2002 August 2002 July 2002 June 2002 May 2002 April 2002 March 2002 February 2002 January 2001 December 2001 November 2001 October 2001 September 2001 August 2001 July 2001 June 2001 May 2001 April 2001 March 2001 February 2001 January 2000 December 2000 November 2000 October 2000 September 2000 August 2000 July 2000 June 2000 May 2000 April 2000 March 2000 March 2000 February 2000 January 1999 December 1999 November 1999 October 1999 September 1999 July 1999 June 1999 May 1999 April 1999 March 1999 February 1999 January 1998 December 1998 November 1998 October 1998 September 1998 July 1998 June 1998 May 1998 April 1998 March 1998 February 1998 January 1997 December 1997 November   EXECUTIVE INTERVIEW Do You Really Know D&B? Christopher Lucas, Vice President - S&MS at D&B, discusses how the Sales & Marketing Solutions division enables companies to maximize growth and revenue opportunities at each stage of the customer life cycle. FEATURE ARTICLES Maximizing Your ETL Tool Investment By Matthew Everett Krudop Is your organization struggling to justify an ETL tool purchase? If the tool is an enterprise level solution, the entry price is likely well into the six digits. At this price, the justification process may appear daunting. How can you ensure that your ETL tool implementation is successful? The Dawn of the BI Director By Wayne Eckerson Today, the stepchild status is changing. One sign of change is the growing stature of BI Directors who oversee data warehousing and business intelligence projects. This article explores the exciting emerging role of the BI Director. Unlocking Database Potential By Jeffrey Spirn This article discusses the problem of database locking - why it occurs, how it affects performance, which database functions are most susceptible and new choices that database managers have for minimizing or avoiding it. Components of a BI Dashboard: Spatial Data & Visualization By Michael L. Gonzales Because humans think visually - spatially - the best BI environments provide advanced visualization techniques based on spatial relationships. This article defines the value of visualization and spatial data as two critical BI components and examines how leading dashboard technology effectively implements these components. Data Modeling Essentials Book Review By Steve Hoberman Data Modeling Essentials, Third Edition, is a practical guide to one of the most critical stages in the development of a computerized information system - the design of the data model. In this edition, Simsion and Witt provide advice for all - from the novice to the expert. Why Metrics-Centric Performance Management Solutions Fall Short By Jonathan D. Becher While metrics-centric performance management is an improvement over traditional reporting and business intelligence, it can fall short of an organization's expectations for several reasons. COLUMNS Data Visualization Dashboard Design: Taking a Metaphor Too Far By Stephen Few Plain English about Information Quality Election 2004: IQ is Now on the Map By Larry English Meta Data & Knowledge Management MME Best Practices Case Study Allstate Insurance, Part 2 By David Marco Empowering the Information Enterprise The Evolution to an Information Enterprise By Jonathan Wu Data Integration Advisor Data Franchising By Rick Sherman Knowledge Integrity Abstracting Access, Part 2 By David Loshin Enterprise Architecture View Query Analysis of the Data Warehouse Environment By Michael F. Jennings Maximize Business Performance Five BPM Mistakes to Avoid, Part 2 By Craig Schiff Data Management: An Executive Briefing Optimizing the Vendor Master File By George Marinos Loyalty Best Practices Substance, Not Sizzle, Earns Customer Loyalty By Rajeev Rawat Marketing Systems Privacy Technologies By David M. Raab Intelligent Solutions Corporate Governance By Claudia Imhoff Information Strategy Life after Sarbanes-Oxley Compliance By Jane Griffin The Power of Metrics KPI Identification with Fishbone Enlightenment By Kent Bauer Data Warehousing Lessons Learned Hub-and-Spoke Architecture Favored By Lou Agosta Building Business Intelligence Introducing the Data Warehouse Appliance, Part 1 By William McKnight PRODUCT REVIEWS   StorageTek Takes Control of Data Quality with DataFlux DataFlux Corporation, a division of SAS - dfPower Studio   A Market Leader in Fund-Based Life Insurance Improves Business Record Data Quality with Evoke Evoke Software Corporation - Evoke Axio   Blaze Advisor Drives Modernizing Legacy Systems at the California Department of Motor Vehicles Fair, Isaac - Blaze Advisor   Avid Rolls Out Web Services-Based Enterprise Data Quality Initiative Firstlogic, Inc. - IQ8 Integration Suite   Carlson Wagonlit Travel Delivers Unique Customer Value with Informatica PowerCenter Informatica Corporation - PowerCenter   Innovative Systems Lends Quality and Compliance to Student Loan Servicer Innovative Systems, Inc. - i/Lytics SECURE   Using Relationship Intelligence to Accelerate Sales Cycles and Close More Deals Leverage Software - Relationship Intelligence   Total Card Inc. Validates Addresses to Comply with Patriot Act Melissa Data - Data Quality Web Service   British Columbia Automobile Association Drives Member Satisfaction with Trillium Software Trillium Software, a division of Harte-Hanks, Inc. - Trillium Software System BEST PRACTICES Making Data Conversions Less Painful From the Publisher This issue of DM Review is dedicated to the memory of our colleague - Rosemarie Galioto. Rosemarie Galioto Senior Art Director In January of this year, DM Review's senior art director, Rosemarie Galioto, was taken prematurely from this world. A 19-year Faulkner & Gray/Source Media Employee, Rosemarie was a primary contributor to the redesign of DM Review that premiered with our October 2004 issue. A graduate of St. John University, Rosemarie is survived by her husband John and daughter Lauren. When Lauren was in grade school, Rosemarie founded the After School Program at PS98 in Douglaston, Queens, New York. Starting from scratch, Rosemarie developed an after-school program that is highly successful, has received several honors and meets the needs of the students and their working parents. We will all miss Rosemarie's talent and her compassionate nature. In this issue, I think you'll find the following features of particular interest: The Dawn of the BI Director, authored by Wayne Eckerson: The stepchild status of BI is quickly changing. One sign of this change is the growing stature of BI directors within major organizations, overseeing data warehousing and business intelligence projects. Why Metrics-Centric Performance Management Solutions Fall Short, authored by Jonathan Becher: While metrics-centric performance management is an improvement over traditional reporting and business intelligence, it can still fall short of an organization's expectations. Maximizing Your ETL Tool Investment, authored by Matthew Krudop: Is your organization struggling to justify an ETL tool purchase? Will your ETL implementation be successful? Gain insight into the daunting process of justifying ETL tool investments. Components of a BI Dashboard: Spatial Data & Visualization, authored by Michael Gonzales: Building and deploying an executive dashboard takes time, regardless of the vendor or technology chosen. This month's featured columnists include: Life After Sarbanes-Oxley Compliance by Jane Griffin MME Best Practices Case Study: Allstate Insurance, Part 2 by David Marco Introducing the Data Warehouse Appliance, Part 1 by William McKnight Corporate Governance ­ Corporations are Seeing the Rewards! by Claudia Imhoff Please note the product reviews in this issue focus on data quality. They will provide great information to aid you in your technology evaluation processes this year. Sincerely, Brian Cronin Publisher

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