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DM Review Special Report

Open Source Software Research from Saugatuck

Is open source the next disruptive IT influence?

The Persuadables Versus The Do-Not-Disturbs and the Pursuit Of Predicting Customer Impact

All marketers struggle with equating marketing dollars spent to wallet share gained with targeted customers. This struggle ensues due to the fact that traditional modeling does not account for the people for which the marketing campaign does not elicit the desired response.

Product Spotlight - February 19, 2008

News about newly released and updated products.

Case Study: Coping with Success

The Hillman Group leverages consolidated reporting, geographic analysis to support its hardware manufacturing/distribution leadership.



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