DM Review Special Reports
Personas and Customer Data Integration
Any business addressing, targeting or classifying customers with highly divergent behavior would do well to consider their "Jekyll and Hyde" differences.
Can IT Manage Master Data Alone?
The business impact of master data is direct, and its monetary benefits are measurable with ROI metrics. Given that the language of business is not the language of master data - the challenge lies in translating business issues and benefits into master data issues and MDM solutions.
CDI Milestones on the MDM Roadmap, Part 1
The first six 2007 CDI-MDM milestones created by the CDI-MDM Institute as a series of strategic planning assumptions to assist IT organizations and vendors in coping with the flux and churn of the solutions landscape are presented.
