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DM Review Special Reports

Customer Data Integration and M&A: Hang Over or Make Over

The ongoing juggernaut of mergers and acqusitions activity will dramatically stress the IT landscape through 2005-06. Business process integration strategies such as customer data integration and master data management are increasingly essential to realization of the intended M&A ROI.

Customer Data Integration: Creating One True View of the Customer

CDI is a combination of technologies and processes that manage the integration held within customer information systems so that interactions can be managed for the mutual benefit of both the customer and the business.

Making the Case for CDI

CDI's real value may be in automating and enforcing key processes and job responsibilities that will enable a company to fund and sustain the management of both customer and non-customer data on behalf of the enterprise.



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