New Product News
Coremetrics TrueMeasure from Coremetrics identifies the exact ROI delivered by all acquisition marketing sources over a specific time period with no double-counting. TrueMeasure leverages Coremetrics LIVE Profiles to solve this problem by associating each conversion with the unique marketing expenditure most recently responsible for driving it, providing a tool for marketers and vendors to architect mutually beneficial and accurate customer acquisition initiatives. In addition, new visualization technology from Coremetrics delivers compelling new real-time analysis of site activity linked to automated A/B testing measurement of page design, creative and promotions.
DataFlux Version 6.1from DataFlux Corporation adds advanced data profiling capabilities and usability enhancements, extending the ability to verify that an organizations information meets established data standards and business rules and help users better control their data management process. It also introduces an improved standalone application that allows business users to view possible duplicate records and establish rules to eliminate or consolidate records during the data integration process. In addition, dfPower Architect, DataFluxs workflow designer, has been extended to permit the incorporation of external applications or scripts.
DOCS Open 4 from Hummingbird Ltd. delivers new capabilities to enable organizations to continue to maximize their investments in Hummingbird's client/server document management platform. DOCS Open gives organizations the ability to easily create repositories, or libraries, containing all of the unstructured data they generate. Powerful search and retrieval tools make this information easily available for use across the entire enterprise while versioning and security profiles ensure document integrity.
Hyperion BI Platform from Hyperion combines the latest version of Essbase version 7 and the Hyperion Performance Suite version 8.2, into a single platform for business intelligence. It features the easy-to-use and easy-to- deploy dashboards, sophisticated but easy-to-use query and reporting tools, the most scalable analytics environment and a powerful developer environment, creating one of the most functionally rich business intelligence platforms available in the software industry.
ClaimsMiner from Jupiter Analytics uses advanced computer data mining techniques to detect overpayments, fraud, waste and abuse in healthcare and workers compensation. Using ClaimsMiner, insurance companies can identify the risk for potential overpayment activity before a claim is processed. Ease of use and cost containment are important factors in increasing profitability.
Delivery Point Validation from Melissa Data is the newest add-on to Address Object, Melissa Datas Windows-based data validation tool. With the DPV component, Address Object will now confirm whether an address actually exists, right down to the apartment or suite number. Address Object verifies addresses, in real-time or batch processes. A free trial of Address Object may be downloaded by visiting http://www.melissadata.com/AddressObject/addressobject.htm.
Verity K2 Enterprise 5.5from Verity Inc. includes five powerful new capabilities that will enable intellectual capital management (ICM) system administrators to better monitor and manage their systems and users to locate or uncover information with greater ease, speed and accuracy. The new features are advanced query analytics that enable real-time analysis of how an ICM system is being used and performing; event-driven indexing, session-based recommendations; query-based summaries; and spelling suggestions.
HBX from WebSideStory integrates best-of-breed, real-time data collection architecture with the ability to mine visitor data down to the individual browsing session. The result is highly actionable, up-to-the-second visitor intelligence that allows business managers to dramatically improve the performance of their online initiatives. HBX includes custom-defined KPIs (key performance indicators) and affinity reporting.
This piece is brought to you by the DM Review editorial staff.


