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Market Segmentation Portal

Staying a step ahead in the dynamic world of business intelligence and data warehousing is an exciting - but time-consuming - challenge for all IT professionals. To save you some valuable time, we have collected the latest resources to aid you in your quest for competitive advantage in the industry. Focusing on a specific aspect of the business intelligence and data warehousing industry, this Market Segmentation resource portal proves to be an excellent channel for all users searching for specialized information. Read related editorial from DM Review magazine and DMReview.com, research our white paper library, and check the bookstore titles. We'll be adding new Market Segmentation material as soon as it is published so bookmark this site and visit often!

RELATED ARTICLESMARKET SEGMENTATION RELATED CONTENT

Channel Explosion :
Three Steps for Riding the Waves of the New Multichannel World
By Keith Wardell
Companies use different customer profiles for different marketing channels. To overcome customer fragmentation, the author recommends a multitiered profile for multichannel applications.

Marketing Systems
By David M. Raab
The Market for Marketing Automation Systems

Marketing Systems
By David M. Raab
Marketing Performance Metrics

23 more related content available. Click Here!


WHITE PAPERSMARKET SEGMENTATION WHITE PAPERS

Prospecting Portals: How businesses are streamlining sales and marketing efforts
Available for download in: PDF format

Understanding the Power of Life Stage as the Basis for Consumer Segementation
Available for download in: PDF format

CRM Initiatives: Taking it Personal
Available for download in: PDF format

1 more whitepaper(s) available on this topic. Click Here!

Looking for other white papers? Visit the complete White Paper Library.


BOOKSMARKET SEGMENTATION BOOKS


Market Segmentation: Conceptual and Methodological Foundations
By Michel Wedel, Wagner A. Kamakura

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments.

7 more book(s) available on this topic. Click Here!


MORE RESOURCESMORE MARKET SEGMENTATION RESOURCES


Interested in receiving an update of DMReview.com editorial on Market Segmentation? Subscribe to our Content Alert e-mail. You'll receive a topic-specific e-mail focused on industry topics. Subscribe Here!



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