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Customer Acquisition/Retention Portal

Staying a step ahead in the dynamic world of business intelligence and data warehousing is an exciting - but time-consuming - challenge for all IT professionals. To save you some valuable time, we have collected the latest resources to aid you in your quest for competitive advantage in the industry. Focusing on a specific aspect of the business intelligence and data warehousing industry, this Customer Acquisition/Retention resource portal proves to be an excellent channel for all users searching for specialized information. Read related editorial from DM Review magazine and DMReview.com, research our white paper library, and check the bookstore titles. We'll be adding new Customer Acquisition/Retention material as soon as it is published so bookmark this site and visit often!

RELATED ARTICLESCUSTOMER ACQUISITION/RETENTION RELATED CONTENT

Channel Explosion :
Three Steps for Riding the Waves of the New Multichannel World
By Keith Wardell
Companies use different customer profiles for different marketing channels. To overcome customer fragmentation, the author recommends a multitiered profile for multichannel applications.

Customer Intelligence
By Larry Goldman
We All Need Support

Customer Intelligence
By Larry Goldman
Driving Toward Action: Marketing and Sales Alignment

64 more related content available. Click Here!


WHITE PAPERSCUSTOMER ACQUISITION/RETENTION WHITE PAPERS

ROI Challenges Influencing the Retention Versus Acquisition Debate
Available for download in: PDF format

Using Householding and Profitability Data to Maximize your Business Objectives
Available for download in: PDF format

E-Analysis: Closing the Loop on E-Business
Available for download in: PDF format

The Five Essentials of Multi-channel Marketing
Available for download in: PDF format

7 more whitepaper(s) available on this topic. Click Here!

Looking for other white papers? Visit the complete White Paper Library.


BOOKSCUSTOMER ACQUISITION/RETENTION BOOKS


Customer Retention
By Michael W. Lowenstein

Businesses are finding that offering the best products, services, or prices isn't always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that generate action-oriented models for keeping customers.

23 more book(s) available on this topic. Click Here!


MORE RESOURCESMORE CUSTOMER ACQUISITION/RETENTION RESOURCES

Read product reviews on Customer Acquisition/Retention products.
Check out Customer Acquisition/Retention software demos.
Read Customer Acquisition/Retention questions and answers in Ask the Experts.

Interested in receiving an update of DMReview.com editorial on Customer Acquisition/Retention? Subscribe to our Content Alert e-mail. You'll receive a topic-specific e-mail focused on industry topics. Subscribe Here!



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