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Database Marketing Portal

Staying a step ahead in the dynamic world of business intelligence and data warehousing is an exciting - but time-consuming - challenge for all IT professionals. To save you some valuable time, we have collected the latest resources to aid you in your quest for competitive advantage in the industry. Focusing on a specific aspect of the business intelligence and data warehousing industry, this Database Marketing resource portal proves to be an excellent channel for all users searching for specialized information. Read related editorial from DM Review magazine and DMReview.com, research our white paper library, and check the bookstore titles. We'll be adding new Database Marketing material as soon as it is published so bookmark this site and visit often!

RELATED ARTICLESDATABASE MARKETING RELATED CONTENT

Marketing Asset Management :
Ten Lessons from the Leaders
By Scott Richardson
Marketing managers must move from chaos to control within the mission-critical area of marketing asset management - that is, in the management, control and distribution of their brand assets, marketing materials, sales tools and creative materials.

Marketing System
By David M. Raab
Customer Value Models

Marketing Systems
By David M. Raab
Marketing in a Data Rich World

61 more related content available. Click Here!


WHITE PAPERSDATABASE MARKETING WHITE PAPERS

Precision Marketing: Optimizing Customer Profitability from a CEOs Perspective
Available for download in: PDF format

Simplifying Marketing Automation
Available for download in: PDF format

Dont Get Down, Get Direct!
Available for download in: PDF format

Data Integration: Weaving Disparate Threads of Customer Data Into Focused, Business-to-Business Database Marketing Solutions
Available for download in: HTML

4 more whitepaper(s) available on this topic. Click Here!

Looking for other white papers? Visit the complete White Paper Library.


BOOKSDATABASE MARKETING BOOKS


The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
By David Shepard

Deploy marketing dollars more efficiently In today's take-no- prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet.

12 more book(s) available on this topic. Click Here!


MORE RESOURCESMORE DATABASE MARKETING RESOURCES

Read product reviews on Database Marketing products.
Check out Database Marketing software demos.
Read Database Marketing questions and answers in Ask the Experts.

Interested in receiving an update of DMReview.com editorial on Database Marketing? Subscribe to our Content Alert e-mail. You'll receive a topic-specific e-mail focused on industry topics. Subscribe Here!



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