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Campaign Management Portal

Staying a step ahead in the dynamic world of business intelligence and data warehousing is an exciting - but time-consuming - challenge for all IT professionals. To save you some valuable time, we have collected the latest resources to aid you in your quest for competitive advantage in the industry. Focusing on a specific aspect of the business intelligence and data warehousing industry, this Campaign Management resource portal proves to be an excellent channel for all users searching for specialized information. Read related editorial from DM Review magazine and DMReview.com, research our white paper library, and check the bookstore titles. We'll be adding new Campaign Management material as soon as it is published so bookmark this site and visit often!

RELATED ARTICLESCAMPAIGN MANAGEMENT RELATED CONTENT

On the Marketing Frontier :
Kindling the Flame  The Role of Customer-Facing Departments in Campaign Success
By Mark Price
You must engage your customer-facing departments in the information trail to achieve campaign success. Solutions to accomplish that are the development of a customer repository and combining that repository with a promotional detail database.

Marketing Systems
By David M. Raab
Business Intelligence Systems for Marketers

Marketing Systems
By David M. Raab
Hosted Campaign Management

18 more related content available. Click Here!


WHITE PAPERSCAMPAIGN MANAGEMENT WHITE PAPERS

Simplifying Marketing Automation
Available for download in: PDF format

Understanding the Power of Life Stage as the Basis for Consumer Segementation
Available for download in: PDF format

Managing Your Online Marketing Campaign for Success
Available for download in: PDF format

1 more whitepaper(s) available on this topic. Click Here!

Looking for other white papers? Visit the complete White Paper Library.


BOOKSCAMPAIGN MANAGEMENT BOOKS


Optimal Database Marketing: Strategy, Development, and Data Mining
By Ronald G. Drozdenko, Perry D. Drake

Contemporary direct marketing and e-commerce companies cannot exist in todays competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically.

9 more book(s) available on this topic. Click Here!


MORE RESOURCESMORE CAMPAIGN MANAGEMENT RESOURCES

Read product reviews on Campaign Management products.
Check out Campaign Management software demos.

Interested in receiving an update of DMReview.com editorial on Campaign Management? Subscribe to our Content Alert e-mail. You'll receive a topic-specific e-mail focused on industry topics. Subscribe Here!



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