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Customer Data Integration Portal

This portal sponsored by

The concept of customer data integration is evolving. Organizations are increasingly recognizing that the once highly touted "single customer view" is simply not good for business. Call center, marketing and receivables all have very different relationships with customers and, therefore, require different information to perform their functions with maximum efficiency. Trying to force them to share the same customer view handicaps their operations.

A more business-friendly customer data integration objective is to create a central customer registry that shares and coordinates customer data enterprise-wide. This central registry collects, profiles, analyzes, cleanses, standardizes, de-duplicates, validates addresses and identities, and creates various household views of the customer data from all of the organization's applications and legacy databases. It extracts the most accurate and current identification and relationship information and consolidates it into core customer profiles that are shared with the enterprise.

This approach to customer data integration provides enterprise applications with access to the most clean and up-to-date customer profiles, while permitting each to maintain the customer view that best meets its own business and operational needs.

This "synchronized" customer view offers organizations multiple business benefits by enabling

  • Up-to-date, shared enterprise customer profiles that strengthen CRM and customer-related compliance initiatives
  • An independent customer data management platform that de-risks integration and M&A projects
  • Customized application customer views that support unique business objectives

Innovative (www.innovativesystems.com) is pleased to partner with DM Review in bringing you the valuable customer data integration perspectives and insights presented in this resource portal.

RELATED ARTICLESCUSTOMER DATA INTEGRATION RELATED CONTENT

Self-Healing Application Architecture, Part 2: Predictive Data Management
By Ira Whiteside
Predictive data management (PDM) is an approach for implementing a predictive and automated process for data cleansing, quality and analysis. When applied to the problem of customer data integration (CDI), the cost and time savings are enormous.

Customer Data Integration
By Aaron Zornes
Master Data Management Milestones, Part 1

Intelligent Solutions
By Lisa Loftis
Don't Blink - You Might Lose Your Vendor, Part 1

45 more related content available. Click Here!


WHITE PAPERSCUSTOMER DATA INTEGRATION WHITE PAPERS

Using Data Integration to Build a Single, Accurate and Consistent Customer View
Available for download in: PDF format

Looking for other white papers? Visit the complete White Paper Library.


BOOKSCUSTOMER DATA INTEGRATION BOOKS


MORE RESOURCESMORE CUSTOMER DATA INTEGRATION RESOURCES

Read Customer Data Integration questions and answers in Ask the Experts.

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