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Endeca Debuts the Endeca Discovery Suite

Endeca Technologies, Inc. unveiled the Endeca Discovery Suite, a new collection of modules that will extend the capabilities of the Endeca Information Access Platform and accelerate the development of next-generation e-commerce storefronts and media Websites. Built to increase online revenue by boosting conversion rates and increasing content consumption, the new capabilities will make it possible to rapidly design dynamic Web sites, accelerate online community building, and integrate online and offline assets. Through the Endeca Discovery Suite, Endeca will speed to market new modular capabilities well in advance of new platform or application releases through an accelerated, collaborative research and development environment - giving both new and existing Endeca customers the ability to take advantage of the advances. The first modules in the Suite, "Social Navigation" and "Search Engine Marketing" are available immediately with future modules focused on additional Web 2.0 capabilities, personalization and recommendations, closed-loop reporting, multi-channel operations and back-end integrations.

Social Navigation gives site owners new ways to extend and take advantage of investments in user-generated content. It leverages this increasingly popular, social content - product reviews, opinions, ratings, posts, user-generated tags - as well as profiles of individual contributors to help people discover information and products based on the paths and contributions of individuals with similar needs and preferences. The first release of Endeca's social navigation module can be used with best-of-breed social media software from Endeca's strategic partners as well as homegrown solutions.

The Search Engine Marketing module improves organic and paid search strategies and is designed to drive qualified traffic and boost content consumption, click through rates and conversion rates by helping popular Web search engines like Google, Yahoo!, Microsoft Live Search, and Ask.com more accurately rank dynamic, Endeca-powered sites. The module includes multiple, complementary SEO capabilities that make dynamic pages appear as static pages when being crawled and/or indexed by major, Web search engines, increasing both the number of pages indexed and their overall relevancy ranking. In addition, the module introduces functionality to effectively map keyword buys to optimal landing pages, maximizing return from paid search strategies and spend. Endeca-powered businesses can automate the creation of millions of Web search-friendly landing pages that lead to increased page views, better customer acquisition, and increased revenue, while optimizing expensive pay-per-click and keyword advertising programs.


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