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Pitney Bowes' Group 1 Software Introduces Latest Version of Customer Data Quality (CDQ) Platform
Pitney Bowes, a world-leading mailstream technology company, announced that its Group 1 Software subsidiary has released the latest version of its Customer Data Quality (CDQ) Platform for enabling more effective decision making, stronger customer relationships, and increased revenue based on a single, enterprise-wide view of customer information.
In a typical enterprise business, customer data is fragmented across multiple systems and departments. Group 1 Software's CDQ Platform 5.0 provides a robust and modular solution for collecting, cleansing, appending, distributing and reporting on customer information from across the enterprise. The Customer Data Quality Platform is the key to unlocking customer data for revenue generation and growth.
Built on a robust service-oriented architecture (SOA) framework, Group 1 Software's CDQ Platform was included by Gartner in the recently published "Magic Quadrant for Data Quality Tools, 2007." The CDQ Platform offers built-in understanding to resolve both syntactic and semantic ambiguities and inconsistencies with global name recognition and advanced entity resolution, coupled with best-of-breed global address data quality and industry-leading geocoding components.
The CDQ Platform leverages an extensive knowledge base and allows analysts to easily create custom business rules as new composite services that can be published and extended to the enterprise, enabling companies to unify customer account data, eliminate redundancies, link members of the same household and expand customer knowledge.
This piece is brought to you by the DM Review editorial staff.
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