FREE DM Review Site Registration!
Sign-up today and access DM Review on the Web!

Your FREE registration entitles you to:
FREE email newsletters

FREE access to all DM Review content

FREE access to web seminars, resource portals, our white paper library and more!

   

Publisher reserves the right to serve qualified requesters only.

KXEN Analytic Framework Version 4 Pushes Data Mining Automation to Text Data Sources

KXEN, the global provider of automated data mining technology, announced the launch of KXEN Analytic Framework version 4.0. The new version extends KXEN's proven expertise in automating predictive analytic processes to improve the results of direct marketing activities. Through its new component, KXEN Text Coder, version 4.0 allows users to tap into the wealth of customer knowledge held in free text form.

Today's operational databases contain a lot of textual information, such as the messages or a synopsis of the mails sent to a support line, the free forms contained in marketing surveys results, or even the free text captured in call centre tools through direct discussions with customers.

This specific type of data can be used to improve the accuracy and reliability of predictive models for decreasing customer attrition, improving cross-sell rates, or acquiring more customers.

KXEN clients have been quick to point out the benefits of the KXEN 4th release and the new text mining functionality. Among them is Damien Weldon, director of collateral risk analytics at First American LoanPerformance, a provider of performance data and credit risk decision support tools for the US residential mortgage industry. "Text-based modeling is the next step forward in data mining automation and opens up a rich new seam of customer intelligence," he said. "KXEN's advance means organizations can liberate valuable new information and use it to enhance their risk management, customer service and sales and marketing efforts."


This piece is brought to you by the DM Review editorial staff.

For more information on related topics, visit the following channels:



Industry Vendors