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Maximizer Software Drives Mobile CRM 2.0

• DM Review Editorial Staff
• DM Review Online, October 16, 2008

October 15, 2008 - Maximizer Software Inc. announced the availability of its latest customer relationship management (CRM) software - Maximizer CRM 10.5.

Providing small and midsized businesses (SMBs) a full-scale CRM solution directly on their smartphones, Maximizer offers real-time access options to customer/prospect information on multiple platforms, including BlackBerry 8000 Series, Pearl, Curve and Bold smartphones and now Apple iPhones. Enhancements in Maximizer CRM 10.5 are designed to support an on-the-go sales person.

Maximizer Mobile CRM also offers in-depth functionality for the latest BlackBerry smartphone devices, including an improved single-click BlackBerry user interface, and integration with BlackBerry address book and phone modules. Sales and service professionals can also log calls, SMS text messages and emails to client records on their BlackBerry smartphones, affording increased access and convenience in the field.

In addition to improved wireless synchronization, Maximizer CRM 10.5 offers seamless wireless Web access from the installed mobile application to provide: offline access to a subset of customer information stored directly on the smartphone and synchronized back to the corporate CRM system, and real-time online access to the corporate CRM system to dig deeper into specific accounts or expand searches via the Web browser integrated with the mobile application on the device.

This piece is brought to you by the DM Review editorial staff.

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