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Pitney Bowes Group 1 Software Unveils AuraT

• DM Review Editorial Staff
• DM Review Online, October 15, 2008

October 13, 2008 - Pitney Bowes Group 1 Software announced the release of AuraT, a new solution that enables companies to automate the process of correcting addresses on customer records.

By drastically reducing the time it takes to update customer address data, Aura enables organizations to ensure that customer communication is constant, continue to build brand loyalty and eliminate missed sales opportunities.

The Aura Rules Engine integrates directly with an enterprise address management system, such as VeriMoveT, Code-1 PlusT or FinalistT, to identify customer data problems. Undeliverable addresses, change of address or incomplete addresses are flagged and sent to the owner of the customer data, who automatically initiates a process for correcting the customer record through the data update queue.

Embedded in the Aura Rules Engine are recommended actions based on U.S. Postal Service (USPS) regulations as well as other data-related regulations such HIPAA or SEC reporting requirements.

This piece is brought to you by the DM Review editorial staff.

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