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Blue Cross and Blue Shield of Minnesota Enables Enterprise Content Management Improvement with Oracle

June 23, 2008 - Blue Cross and Blue Shield of Minnesota, the largest health plan in Minnesota, improved the quality of its Web content and significantly reduced the time and resources required to maintain its public Web site, as well as its intranet, by deploying Oracle Universal Content Management.

Using Oracle software, the organization has enabled line of business managers to update Web content without assistance from IT staff. As a result, Blue Cross and Blue Shield of Minnesota was able to more strategically allocate IT resources and reduce the time required for Web site updates from an average of three days to just 15 or 20 minutes.

Because the process for making site updates has been simplified by Oracle Universal Content Management, the organization can better serve its constituents by consistently providing them with the most up-to-date information on its products and services.

Blue Cross and Blue Shield of Minnesota’s Web Content Management system is now accessed by hundreds of employees, and the number of users is growing rapidly. By 2009, the organization expects to have more than 4,000 employees using the system.

Building on the success of the first stage of its deployment, Blue Cross and Blue Shield of Minnesota plans to roll out additional components of Oracle Universal Content Management, including digital asset management and document management, while integrating several business applications into the system to create a true enterprise content management solution.

"With Oracle Universal Content Management, our Web content is now in the hands of the business people. They completely own it. We don't have to have a Webmaster or anyone else from IT worrying about making sure content gets to the site," said Tom Chaffee, Principal Operations Architect, Blue Cross and Blue Shield of Minnesota.


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