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Teragram Selected by Tribune Interactive

June 16, 2008 - Tribune Interactive (TI), a division of Tribune Company, selected Teragram, a SAS company, to supply taxonomy management, automatic metadata generation and entity and events extraction technology.

 

TI feeds content from Tribune Company’s various newspaper and TV properties to Web sites in 20 major U.S. markets - including the L.A. Times, Chicago Tribune, Baltimore Sun and Newsday.

 

TI is using Teragram’s full linguistics suite to automate the organization of electronic documents within its network of news Web sites. For example, documents on each of the topic galleries are aggregated by running the content through both Teragram’s TK240 Taxonomy Manager and Semantic Term Manager. These tools help classify content and tag it, as well as define key taxonomies for large amounts of data.

 

Teragram’s technology is also helping TI’s sites’ search engine optimization, which is a key component for the company’s advertisement-driven model.  For example, an article with the headline “Arnie Drives the Car of the Future” does not have the keywords or metatags necessary to appear in major search engines.  When that headline is run through Teragram’s tools and “Arnie” is defined as “Governor Arnold Schwarzenegger” and “Car of the Future” is tagged as a “hybrid” car, the headline will then have the rich content needed for search engines.


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