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CopperKey Launches Predictive IQ

  • DM Review Online, October 18, 2007

October 15, 2007 - CopperKey Inc., a fast Web-based software and solutions company, announced the launch of PredictiveIQ, an automated predictive modeling Software as a Service (SaaS) at the DMA 07 Conference and Exhibition.

PredictiveIQ significantly reduces the time and cost involved in producing predictive models by automating the process. Delivered online as a software service, it provides simple point-and-click options to search a customer database to obtain insight about key attributes and rank customers against up-sell and cross-sell opportunities, as well as profile and model responders to ongoing campaigns. The software also enables searches of pre-defined third-party databases, and based on best customer attributes, obtains modeled and ranked lists of "look-a-like" prospects to target. All of these functions can be done in minutes.

PredictiveIQ is designed to integrate with branded offerings from major players in the B2B and B2C direct marketing industry. It uses a Service Oriented Architecture (SOA) that underpins most modern Web services. SOA enables loose coupling between interacting software agents so that integration between Web-based applications can be made relatively easy to implement and transparent to end-users.

Growing use of SOA coupled with the declining cost of powerful hardware and increased broadband availability have made SaaS one of the fastest growing segments of the information technology sector It is estimated to grow from $4 billion today to $11 billion by 2009, according to industry analysis by TripleTree LLC.

PredictiveIQ offers a significant enhancement in automated predictive model building. The new technology platform is an integrated knowledge base that handles recency, frequency and monetary (RFM) data differently than enhanced data. Due to the effect of RFM data on the model output, this new functionality produces a more targeted model and extends the applicability of model building to additional marketing problems beyond acquisition.


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