Executive Interview
They Make It Happen
Kathy Calta, corporate officer and vice president of Harte-Hanks, explains the company's focus on uncovering the knowledge often locked in customer information and applying that knowledge in a profitable way through a variety of products and services.
Feature Articles
The Role of Application Integration in Enterprise Portals
By Dan Sullivan
Analyze That? Ensuring Data Quality for Successful CRM
By David K. Hay
Implementing Business Intelligence Systems: An Organizational Learning Approach
By Jerry Kurtyka
Content: Now That You Have It, What Do You Do With It?
By Jack Jia
Customer Value Management Sins Can be Costly
By Kevin Grieve, Edgar Ortiz
Ten Pervasive Data Integration Myths
By Rick Sherman
The Importance of Data Integration
By David Marco
Columns
Education Support for Data Professionals
By Deborah Henderson
The Path to Success in Building an Enterprise Performance Dashboard, Part 2: Addressing Cultural and Technical Issues
By Jane Griffin
Preventing Fraud
By Herb Edelstein
The Impact of the Sarbanes-Oxley Act on Financial Reporting & 360-Degree Insight
By Shari Rogalski, Frank Lin
BPM – The Real Benefits, Part 2
By Craig Schiff
ETL in a Box (architect not included)
By Claudia Imhoff, Tom Kerr
Sshhhhh! It's a Secret!
By Susan Osterfelt
Venture Capitalists and Innovation: 2003
By Bill Inmon
What is a Business Dimensional Model?
By Laura Reeves
Avoiding the Butterfly Effect in Your Data Center
By Jill Eckhaus
Data Warehousing Requirements Analysis, Part 1
By William McKnight, Dan Stanford
Enterprise Resource Planning, Trees and Blackjacks: Syntax vs. Semantics
By David Loshin
IT Doesn't Matter?
By Richard Hackathorn
Temporal Perspective
By Michael Jennings
Data Quality and ETL Will Converge, Not Merge
By Lou Agosta
Customer Intelligence Infrastructure: The Backbone of a CI Program
By Larry Goldman
The Benefits of Corporate Performance Management
By Kent Bauer
Online Exclusives
The Enterprise
By Clive Finkelstein
Marketing Systems
By David M. Raab
SmartDM Enhances Direct Marketing Application with Data Junction Integration
By Jay Graves
Gaylord Entertainment Fine-Tunes Problem SQL with BMC Software’s SQL Explorer
By George Hooper
Baylor makes the grade with SAS
By Tom Bohannon
Departments
From the Publisher
By Ron Powell
