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DM Direct Newsletter Archives

July 12, 2002 issue of DM Direct Newsletter

Six Steps to Effective Customer Information Management
by Krishna Chettayar
Implementing a CIM process is the mainstay of many of today?s enterprise initiatives. Here are six critical steps to CIM that are part of a continuous process of managing the information layer in support of these initiatives.

Customer Relationship Management: Practical Tips for Successful Implementation
by Arvind D. Shah
In the rush to implement a CRM application, many potential problems and pitfalls are being overlooked. This article walks through a number of major possible problem areas and their impact on the success of a CRM project. For each problem, solutions are suggested.

Strategic Intelligence: Maximize Revenue, Cut Costs
by Mehmet T. Oguz
In times of financial insecurity such as these, it becomes important to create an intelligent organization to survive in the marketplace. Complex analytics help to optimize revenue by increasing business insight and decision-making accuracy.

Industry Implementations
by Mary Jo Nott
Case studies and new product announcements from vendors in the business intelligence and data warehousing industry.

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