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DM Direct Newsletter Archives

October 6, 2000 issue of DM Direct Newsletter

Overcoming the E-Commerce Paradox
by Robert Wenig
With online personalization and one-to-one marketing, knowledge is the key. Web insight should not mean simply measuring hits and traffic or tracking navigational paths because these "old metrics" aren?t shedding new light on business activities.

Warehousing Web Log Data, Part 3
by Ralph Hughes
This article is the third in a four-part series focusing on warehousing Web log data. In this installment, the author uses several comprehensive figures to explain the servings and sales orders dimensional model and usability cubes.

On the Marketing Frontier: Wireless and the Price of Tea in China
by Mark Price
Mark Price, one of DMReview.com?s new online columnists, uses this article to discuss the wireless revolution, what it means for marketers and how it can be leveraged to create and support a real-time organization.

News Briefs
by Rachel Rasmussen
Current announcements in the business intelligence and data warehousing industry including new products, mergers, acquisitions, trends and more.

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