DM Review Published in DM Review Online in February 2000.
Printed from DMReview.com


My company is thinking about building a data warehouse for our marketing department.

by David Marco

Summary: What book(s) should be required reading before we start building a data warehouse for our marketing department?

Q:  

My company is thinking about building a data warehouse for our marketing department. What book(s) should be required reading before we start the project?

A:  

David Marco?s Answer: I would recommend W. H. Inmon?s Building The Data Warehouse. This book is excellent for people trying to learn the high- level concepts of data warehousing.


David Marco is an internationally recognized expert in the fields of enterprise architecture, data warehousing and business intelligence and is the world's foremost authority on meta data. He is the author of Universal Meta Data Models (Wiley, 2004) and Building and Managing the Meta Data Repository: A Full Life-Cycle Guide (Wiley, 2000). Marco has taught at the University of Chicago and DePaul University, and in 2004 he was selected to the prestigious Crain's Chicago Business "Top 40 Under 40." He is the founder and president of Enterprise Warehousing Solutions, Inc., a GSA schedule and Chicago-headquartered strategic partner and systems integrator dedicated to providing companies and large government agencies with best-in-class business intelligence solutions using data warehousing and meta data repository technologies. He may be reached at (866) EWS-1100 or via e-mail at DMarco@EWSolutions.com.

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