DM Radio
The Business Value of Master Data Management
Achieving the coveted 360-degree view of the customer -- or even of a product, line of business or other entity -- is more possible than ever these days, thanks in large part to the maturation of Master Data Management. With advances in automated data quality and matching software, coupled with ever-faster data delivery mechanisms, this relatively new discipline is taking the information management industry by storm.
Unlike traditional, tightly coupled information systems, MDM solutions use a loose coupling of enterprise applications and a master data hub to deliver near real-time master records about customers, products, locations and other dimensions.
These MDM solutions help improve the efficiency of enterprise systems by managing the maintenance of master records. This improves overall data quality, because master data records need not be maintained multiple times throughout the enterprise.
Tune into this episode of DM Radio to learn how MDM solutions are helping organizations align their information systems with business goals and strategies. Attendees will learn:
- How MDM can yield significant business value
- The basics of Customer Data Integration
- The fundamentals of Product Information Management
- Why data quality must be “baked in” as opposed to “bolted on”
- Trends in MDM design and deployment
