DM Radio
Will Web Analytics Change the World of Business?
Sure, Web Analytics can help you sell more stuff, but that's just for starters. These days, Web Analytics can facilitate everything from customer segmentation to product development, all the way up to driving corporate strategy. The key question is: Are you asking the right questions? Tune into this episode of DM Radio as we explore the expanding role of Web Analytics. We'll find out what's up with Google Analytics, and we'll hear about how cutting-edge companies are using Web Analytics in all sorts of ways. Guests will include: Daniel O'Neil, a self-described Alchemist and Analyst for Pure Visibility; Jason Burby, Chief Analytics Officer for ZAAZ; and Andrew Edwards, Managing Partner for Technology Leaders.
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