Industry Implementations
National Geographic and Experian Expand Relationship
National Geographic Society, one of the largest nonprofit scientific and education organizations in the world, has expanded its relationship with Experian Marketing Services. The globally recognized organization will begin using Experian's predictive modeling solution VeriScore to better identify its target audience and increase response rates.
Experian's VeriScore model improves performance of mail campaigns by increasing its pool of profitable mailing prospects. VeriScore utilizes Experian's extensive data assets to develop models based off of National Geographic's existing customer database in order to predict the responsiveness of outside lists used in prospecting campaigns.
"National Geographic has long relied on Experian's leading information and experienced service delivery team to ensure the quality of our mailing lists," said Rich Brown, director of Circulation for the Magazine group of the National Geographic Society. "By incorporating an advanced predictive modeling tool like VeriScore with our current list processing services, we will be able to increase our response rates and reduce undeliverable mail."
National Geographic has utilized Experian's mailing lists and list processing services for more than 20 years to drive effective direct mail campaigns. This new relationship has also expanded National Geographic's use of Experian's list processing services to cover its magazine division, placing Experian as the sole list processing provider to all National Geographic business divisions which also include catalog, book, video and expedition. This includes a host of services such as merge/purge, postal pre-sort, data enhancement in addition to National Geographic's use of lists pulled directly from Experian's leading consumer data sources. Additionally, National Geographic will also utilize Experian in processing all of its list rental and list fulfillment services.
Newegg.com Selects Coremetrics to Feed its Appetite for Analytics
Newegg.com is ranked among
"Coremetrics gets e-commerce," said Craig Hayes, executive vice president of Newegg.com. "We need to drill down to exactly what drove our customers to purchase - what search terms they used, which paths they navigated, which campaigns they responded to, what products they viewed - and the information has to be unquestionably accurate. Coremetrics understands that."
Through product reviews and other recommendation tools, Newegg.com actively encourages their vocal customers to provide essential feedback to help shape its business. Coremetrics will provide the information Newegg needs to stay in tune with its customers. For example, Newegg.com offers a popular interactive chat feature, where shoppers interact with Newegg Customer Service. Coremetrics will provide intelligence about the topics on customers' minds and Newegg will use the information to drive site modifications, placing hot products in prime positions and ensuring that the site's Frequently Asked Questions address the top issues.
Government of
Axios Systems announced the Government of Bermuda's deployment of assyst, Axios Systems' Best Practice-based ITSM software solution. The move demonstrates the Government of Bermuda's commitment to adopt the ITIL framework in an effort to provide strategic value to government organizations.
"We wanted a service management tool that had been built around ITIL, not one that was adapted to fit ITIL," says Government of Bermuda's Technical Services and Operations Manager, DeRoy Butterfield.
The Government of Bermuda required a solution that would enable IT staff to provide better service and faster response. Butterfield says, "With assyst, we will be able to give better information to first, second and third level technicians. This will help us improve customer satisfaction."
The reporting features in assyst will provide senior managers with tools to monitor work-in-progress. Director of Information Technology Office, Michael Oatley says, "for senior managers, assyst is not only a service tool but also a management tool."
The Los Angeles Galaxy, two-time winners of the Major League Soccer (MLS) Cup, is the first team in the league to use StratBridge's StratTix ticket analysis software to maximize ticket sales throughout the season.
Team President and General Manager Alexi Lalas, a former star on the
"We have a passion for the game of soccer, but there is a science to selling tickets," said Lalas. "The visual ability of StratTix is wonderful. StratTix gives us better understanding of where we are and where we're going, which is important, especially this season with international star David Beckham joining our team. StratTix tells me everything I need to know about our fans - who they are, where they're sitting, and their buying patterns at the game. This helps us develop more creative promotions to ensure increased ticket sales."
Leicester Selects Alterian for Operational Marketing
Alterian announced that Alliance & Leicester, one of the
The new platform allows external suppliers to engage with the bank, such as design agencies submitting designs for approvals or printers being able to submit quotes. An integrated soft-proofing module speeds-up the creative review and approval process across teams of internal users and Alliance & Leicester's external marketing partners and agencies.
"We run over 1,000 individual marketing projects every year and improving efficiency of the campaign process was a key driver behind selecting Organizer," explained Mike Lord, senior marcomms manager, Alliance & Leicester. "By having one central repository of all activity, it also provides a clear overview enabling management to make faster, more informed decisions and also help meet Financial Services Authority regulations for reporting on marketing communications."
Delivering automated and collaborative techniques for key parts of the marketing process, Organizer makes campaign approval quicker, gives updates on project timelines and outstanding tasks and reduces time spent in meetings. Alliance & Leicester has also gained computerized data storage rather than physical job bags, allowing easy search and retrieval of previous campaign data which meets with FSA regulations and audit requirements.
This piece is brought to you by the DM Review editorial staff.
