Industry Implementations
Wetpaint Selects StrongMail as Email Platform for Consumer-Friendly Wikis
Wetpaint,the consumer-friendly Wiki for collaborating and publishing online, has selected StrongMail's sophisticated email delivery platform to enhance the onsite and offsite experience of Wetpaint users with highly targeted messages.
Since its June 2006 launch, Wetpaint has powered more than 400,000 user-created Wikis on a wide variety of topics. The popularity and rapid growth of Wetpaint is being fueled by its consumer friendly technology, which enables anyone to easily create a new Wiki or contribute to an existing one. Email plays a critical role in fostering collaboration and keeping users informed of the activity within their communities. Wetpaint users will be able to set preferences to be notified by email when selected Wikis are updated, other users have sent them a message or new Wikis are created on a related topic.
StrongMail provides Wetpaint with a reliable, flexible and scalable email platform that can be easily integrated with multiple data sources to enable the continuous email communications being generated by the Wetpaint user base StrongMail's proven, high performance architecture will enable Wetpaint to deliver its marketing and transactional emails promptly and reliably, while also accommodating future growth. Wetpaint previously relied on an email service provider for its email delivery.
"Wetpaint users rely on our service to share and gain new insights in a collaborative environment, and StrongMail will play a pivotal role in keeping that community informed and engaged with new and updated content," said Kevin Flaherty, vice president of marketing at Wetpaint, Inc. "User-generated content communities are the foundation of our business. StrongMail will be an integral technology for helping Wetpaint users stay connected."
KXEN Boosts Revenues and Service, Cuts Costs at Rogers Communications
Rogers Communication Inc. has deployed KXEN's Analytic Framework suite of data mining tools across customer knowledge teams at Rogers' wireless and cable businesses as well as its publishing arm. The result, according to director of campaign management and customer knowledge Derek Pollitt, is that customers are seeing more relevant offers from direct marketing campaigns. "This in turn will decrease costs, increase revenues and improve customer satisfaction," he says.
To counter growing competition and constant change, Rogers installed KXEN to ramp up modeling and analysis in the face of industry-wide skill shortages. KXEN's software was chosen for its ease of use and speed of operation.
"We selected KXEN because it allows us to create quality propensity models up to seven times faster than before," says Pollitt. "This not only means we can look at things in a more granular way, it also frees up our highly skilled people to focus on other, more interesting opportunities.
"Customers tend to get inundated with marketing messages from multiple suppliers every day. To succeed, our messages must be seen, be relevant and persuasive to the customer, and KXEN is helping us achieve that."
Attunity Gives Norandal USA Increased Visibility into Quality and Process Improvements
Norandal USA Inc. is using Attunity InFocus to more effectively manage around critical quality metrics of its key manufacturing processes. Norandal USA Inc. is a division of Norandal Aluminum and a leading manufacturer of rolled aluminum foil and light gauge sheet products for the consumer and industrial markets.
Managers in process-driven environments and manufacturing environments in particular, are frequently concerned with exceptions and unplanned variability in the supply chain and production processes. By gaining visibility into potential exceptions in quality, production rates or equipment failures and providing the platform to take action on those exceptions, Attunity InFocus helps Norandal managers to more effectively prioritize projects and align engineering resources on key business issues.
Implemented in weeks, Norandal was able to easily integrate Attunity InFocus within their existing HP OpenVMS systems, providing quick and easy access to critical manufacturing data. Utilizing Attunity InFocus, Norandal can now better manage intraday casting performance, and proactively identify and act upon potential areas for quality and process improvements across the casting lines and alloys that it uses to manufacture its heavy gauge foil, light sheet and other aluminum products.
"We wanted to better understand and manage our pounds per inch of width (PIW) performance indicator," said David Way, Process and Reliability Manager, Norandal USA Inc. "Getting a handle on the PIW was difficult as it is both a lengthy and complex performance metric to manually track and report. We chose to implement Attunity InFocus based on its ability to help us not only monitor and analyze, but provide a means to act on critical information, which would help significantly increase our casting efficiencies."
Advantage Sales & Marketing Selects StayinFront Consumer Goods for Sales Force Automation
Advantage Sales & Marketing LLC (ASM), of Irvine, California, has selected StayinFront Consumer Goods for its sales force automation (SFA) requirements. ASM is one of the country's leading sales and marketing agencies specializing in outsourced sales, merchandising, marketing and category management operations for the consumer packaged goods (CPG) industry. ASM services a variety of trade channels, such as grocery, mass merchandise, natural/specialty, convenience, drug, dollar, club, consumer electronic, hardware and home stores.
StayinFront has a growing presence in the consumer goods market and a strong track record of delivering successful SFA solutions. ASM will leverage StayinFront Consumer Goods to support its current base of field representatives, with the ability to grow to 10,000 users in the future. StayinFront Consumer Goods will be deployed simultaneously on a combination of platforms, including field representatives and merchandisers benefiting from its fast hand-held device, a user-friendly Windows Mobile 5.0 version, while managers will use a laptop-based system that is dashboard-driven and provides a broader view of the data. As a result, StayinFront Consumer Goods will provide ASM management with timely and reliable access to a broad range of field execution information and management metrics. The ASM solution leverages StayinFront CRM's robust, enterprise architecture that includes workflow automation, analytics and data synchronization
Peter Holton, chief information officer of Advantage Sales & Marketing, LLC, said, "Due to the business growth we have experienced, investing in a field-proven sales force automation solution, such as StayinFront Consumer Goods, is a strategic initiative for ASM. Our thorough analysis of available SFA solution providers showed that StayinFront combines best-in-class field mobile and manager applications with adaptability to support ASM's unique business model. We are pleased to partner with a company that shares our commitment to quality systems delivered with a proven implementation methodology."
Healthpac Selects InterSystems CACHE For Medical Billing Software System
Healthpac Computer Systems, Inc., a provider of medical billing software, has become an InterSystems application partner. Healthpac will be using the extensive MultiValue capabilities of InterSystems CACHE high performance object database as the technology foundation for its H2003 medical billing software application.
InterSystems is a provider of innovative database and integration software. Its product line includes the InterSystems CACHE high performance object database, InterSystems Ensemble rapid integration platform, and InterSystems HealthShare platform for regional and national electronic health records. Healthpac develops and markets comprehensive, easily customizable medical billing software for a customer base that includes more than 1,700 users in 43 states.
"We're currently targeting a growing number of large medical enterprises," said Healthpac President B. D. "Buddy" Claborn. "Success here demands rapid, seamless data delivery as well as smooth connectivity with today's standard software tools. After evaluating a variety of database products offering MultiValue technology, it was evident that InterSystems has the financial stability we were looking for in a partner and the advanced technology we need to pursue our business strategy. InterSystems CACHE has a long track record of delivering the speed and scalability that is critical for success in the enterprise market."
CACHE has innovative Web technology that offers easy access to advanced software tools in a database platform that will enable Healthpac to execute its development strategy of offering Web-based applications in the future. "We're in the process of migrating an early user to our CACHE-based product and it's clear that our technology decision was the right one. We've taken the first steps in what I expect to be a long and successful partnership," Claborn said.
This piece is brought to you by the DM Review editorial staff.
