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Web Analytics Channel

Articles

Variable Architecture in Web Analytics

Variable architecture is the intersection of data storage and data delivery.

Web Site Navigation Analytics

Web analytics model can provide a wealth of intelligence on how to tweak and optimize a Web site and its navigation.

A Culture of Tagging

The mainstream adoption of metadata generation and text analytics tools can be considered an offshoot of the pop-culture need to get a handle on massive amounts of information.

Why Integrate Web Analytics with Your CRM?

When used properly, Web analytics can create marketing nirvana for online marketers.

Connecting Value to Web Analytics

Web analytics has moved from a peripheral back office technology tool to a top-of-mind business application.

Columns

Social Democracy with a Guiding Hand

Social networking, in whatever form it finally decides to adopt, is here to stay.

The Future of Retail

It was not so long ago that the phenomenon of Internet retailers was expected to wash away traditional retail outlets. Instead, most retailers survived the initial onslaught and became “bricks and clicks,” multichannel organizations.

Trends in Business Intelligence for Marketers

Classifying Web Analytics Systems

White Papers

Search Engine Marketing Rec Room Guys

By by JADE Technologies

Search Engine Marketing Delta Software International

By by JADE Technologies

Books

	Web Analytics: Translating Clicks into Business - Buyer's Guide (PDF download) By Guy Crease
	Web Analytics: Translating Clicks into Business (PDF download) By Aberdeen Group
	Web Data Mining and Applications in Business Intelligence and Counter-Terrorism By Bhavani M. Thuraisingham