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Marketplace
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Channel Resources
Articles from this Site
Marketing Information Systems from a CPG Industry Perspective
DMA Research: Levels of Expertise Explain Divergent Email Marketing Strategies
Predictability 2.0: Householding Splits/Merges and Metrics
Centralized Purchasing Creates Competitive Environment in Eastern European Healthcare IT Markets
TOTVS Acquires RM Sistemas
White Papers
CRM Initiatives: Taking it Personal
Understanding the Power of Life Stage as the Basis for Consumer Segementation
Prospecting Portals: How businesses are streamlining sales and marketing efforts
Books
The One to One Fieldbook: The Complete Toolkit for Implementing a 1To 1 Marketing Program
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Market Segmentation: Conceptual and Methodological Foundations
Selling to a Segmented Market: The Lifestyle Approach
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Market Segmentation Channel
Columns
Marketing Information Systems from a CPG Industry Perspective
This month’s column discusses the information needs of the marketing function in a typical CPG organization and various marketing metrics.
Marketing Automation: What Do We Do Now?
Predictability 2.0: Householding Splits/Merges and Metrics
White Papers
CRM Initiatives: Taking it Personal
By chatham Systems
Understanding the Power of Life Stage as the Basis for Consumer Segementation
By Robin Page
Prospecting Portals: How businesses are streamlining sales and marketing efforts
By D&B
Books
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The One to One Fieldbook: The Complete Toolkit for Implementing a 1To 1 Marketing ProgramBy Don Peppers, Martha Rogers, Robert Dorf |
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing ProgramBy Arthur M. Hughes |
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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing StrategyBy David Shepard |
