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Customer Relationship Management (CRM) Channel

Articles

Improving the Customer Experience through Text Analytics

Companies are under unprecedented pressure to optimize the customer experience.

First-Person Intelligence

This article highlights the type of tool available to transform freeform customer feedback into something clear, actionable and valuable.

The Persuadables Versus The Do-Not-Disturbs and the Pursuit Of Predicting Customer Impact

All marketers struggle with equating marketing dollars spent to wallet share gained with targeted customers. This struggle ensues due to the fact that traditional modeling does not account for the people for which the marketing campaign does not elicit the desired response.

What are Enterprise Performance Management Solutions and How Will They Solve Your Business Problems?

Implementing an EPM solution is a key step toward sustainability and growth.

IT Job Board Announces Results of Skills in Demand Report

The ERP/CRM market still is strong, according to a recent survey on skills in high demand.

Columns

Process Makes Perfect: Extending BI Reach

Organizations must look at blending the traditional BI development resources with resources from the front-line business units to form a cohesive team.

Justifying Marketing System Investments

Taking the Pulse of Sales and Marketing

The Harvard Business Review and BI

How Profitable to Us is Each Customer Today ... and Tomorrow?

White Papers

Making CRM Do Its Job

Managing CRM Data for Sales Performance

By Puredata CRM

Got CRM? Small Business Guide for Small Business

By by Surado Solutions

Organic Customer Growth for Financial Services Institutions

Building Profitable Customer Relationships and Personalized Retention Strategies

Books

	Customer Relationship Management Systems: ROI and Results Measurement By Glen S. Petersen
	Enterprise One to One: Tools for Competing in the Interactive Age By Don Peppers, Martha Rogers
	The One to One Fieldbook: The Complete Toolkit for Implementing a 1To 1 Marketing Program By Don Peppers, Martha Rogers, Robert Dorf