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CDC Software Joins Industry Standards Group for the Enterprise Applications Market
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Acxiom Acquires Harbinger Technologies Group
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Trust is the New Money
Today, trust is the commodity that fuels business and decides who wins and who loses. In order to build a trust network with your customers, process must be leveraged by the customer’s experience.
Unlocking the Full Potential of Customer Data Integration Through Complete Product and Service Lifecycle Management
By tracking customer dynamics throughout product and service lifecycles, manufacturers are better positioned to maximize service and product sales with customers.
Do-It-Yourself Customer Data Integration Hubs: Advantages and Disadvantages
There are distinct advantages and disadvantages to both the do-it-yourself and full-service approaches to CDI. The ideal solution might be found somewhere between the two.
Meeting the Needs of Customer 2.0: Intelligence All Around
The era of Web 2.0 is raising the bar on our collective expectations for information access, service levels and customer experience. So why are inefficiencies so common?
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Justifying Marketing System Investments
Marketing Automation: What Do We Do Now?
The Harvard Business Review and BI
How Profitable to Us is Each Customer Today ... and Tomorrow?
Predictability 2.0: Refining Your Householding Algorithm
Take a look at ways to revise your complex matching algorithm.
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