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Marketing Logistics, Second Edition (Chartered Institute of Marketing)
 
 
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Marketing Logistics, Second Edition (Chartered Institute of Marketing) (Paperback)

by Martin Christopher (Author), Helen Peck (Author) "In many Western economies the dynamics of the market place have changed in recent years..." (more)
Key Phrases: demand penetration point, total pipeline time, direct product profit, Big Blue, Guinness Original, Land Rover (more...)
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