"E-mail is no longer just a method of communicating in business, it is a way of doing business," writes corporate technology specialist Jonathan Whelan in the opening to E-mail@Work. Accordingly, he offers detailed help for wired companies hoping to use these electronic messages wisely--examining how they actually can be applied to selling products and services, answering external queries, keeping in touch with far-flung personnel, disseminating internal information like reports and agendas, performing various marketing and advertising functions, and projecting a desired image to customers, suppliers, and partners. Just as importantly, Whelan also focuses on ways a company can protect itself from the very real possibility of "e-mail abuse." He begins by unscrambling the key everyday procedures (composing messages that say what they really mean, working with attachments, utilizing filters) that can easily befuddle many e-mailers but are vital for optimizing the medium's most efficient commercial applications. He then addresses the more sophisticated peripheral issues that today's businesses face (developing appropriate usage guidelines, handling legal considerations, allaying security concerns) by combining concise explanations with practical appendices that lay out sample policy statements, legal disclaimers, and confidentiality notices. --Howard Rothman
Book Info
Discusses the ways in which to use and to not use the Internet e-mail technique in the workplace. Provides answers to commonly asked questions. Softcover.
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