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Editorial Reviews
Product Description
Book Info
Illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Softcover.
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Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.
Book Info
Illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Softcover.
See all Editorial Reviews
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